Last Call for Bud Light
The Fall and Future of America's Favorite Beer
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Last Call for Bud Light
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Narrated by:
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Kirby Heyborne
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By:
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Anson Frericks
About this listen
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
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The New York Times bestselling author brings his trademark legal acumen and passionate snark to offer a brilliant takedown of ten shocking pieces of legislation that continue to perpetuate hate, racial bias, injustice, and inequality today—an urgent yet hopeful story for our current political climate
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5 out of 5 stars
-
my fav
- By Anonymous User on 04-02-25
By: Elie Mystal
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The Mastery of Self
- A Toltec Guide to Personal Freedom
- By: Don Miguel Ruiz Jr.
- Narrated by: Charlie Varon
- Length: 3 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 4,524
-
Performance5 out of 5 stars 3,760
-
Story5 out of 5 stars 3,740
The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
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5 out of 5 stars
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listen.. .then listen again
- By Casiano on 12-22-16
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The Stoic Challenge
- A Philosopher's Guide to Becoming Tougher, Calmer, and More Resilient
- By: William B. Irvine
- Narrated by: Brian Troxell
- Length: 4 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 913
-
Performance4.5 out of 5 stars 758
-
Story4.5 out of 5 stars 755
Some people bounce back in response to setbacks; others break. We often think that these responses are hardwired, but fortunately this is not the case. Stoicism offers us an alternative approach. Plumbing the wisdom of one of the most popular and successful schools of thought from ancient Rome, philosopher William B. Irvine teaches us to turn any challenge on its head. The Stoic Challenge, then, is the ultimate guide to improving your quality of life through tactics developed by ancient Stoics, from Marcus Aurelius and Seneca to Epictetus.
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3 out of 5 stars
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Rehashing of points in Irvine's previous work
- By Anon a Mus on 10-17-20
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Ho Tactics
- How to MindF**k a Man into Spending, Spoiling, and Sponsoring
- By: G. L. Lambert
- Narrated by: Patrick Stevens
- Length: 9 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,119
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Performance5 out of 5 stars 1,760
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Story4.5 out of 5 stars 1,745
I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
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5 out of 5 stars
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I spent $24,000 in 4 months
- By B.M. on 10-06-18
By: G. L. Lambert
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Ghost
- My Thirty Years as an FBI Undercover Agent
- By: Michael R. McGowan, Ralph Pezzullo
- Narrated by: Mike Dawson
- Length: 8 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 862
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Performance4.5 out of 5 stars 765
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Story4.5 out of 5 stars 761
Within FBI field operative circles, groups of people known as “Special” by their titles alone, Michael R. McGowan is an outlier. Over the course of his career, McGowan has worked more than 50 undercover cases. In this extraordinary and unprecedented book, McGowan will take listeners through some of his biggest cases, from international drug busts to the Russian and Italian mobs to biker gangs and contract killers to corrupt unions and SWAT work. Ghost is an unparalleled view into how the FBI, through the courage of its undercover Special Agents, nails the bad guys.
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4 out of 5 stars
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Interesting story, but narration eh
- By Ahdumb on 10-06-18
By: Michael R. McGowan, and others
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The Complete Book of Five Rings
- By: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrated by: Brian Nishii
- Length: 5 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,135
-
Performance4.5 out of 5 stars 3,470
-
Story4.5 out of 5 stars 3,444
The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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5 out of 5 stars
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Best translation I have encountered.
- By DW on 05-27-16
By: Miyamoto Musashi, and others
-
Medieval Myths & Mysteries
- By: Dorsey Armstrong, The Great Courses
- Narrated by: Dorsey Armstrong
- Length: 5 hrs and 6 mins
- Original Recording
-
Overall4.5 out of 5 stars 5,032
-
Performance4.5 out of 5 stars 4,462
-
Story4.5 out of 5 stars 4,436
The 10 enlightening (and often humorous) lectures of Medieval Myths and Mysteries will show you how far from the “dark” times of legend these centuries were. Uncover the facts about the Knights Templar. Reveal the truth behind the tales of legendary creatures like the Questing Beast and the unicorn. Trace the events of the Black Death and the ways it altered the world in its wake, and much more. With Professor Armstrong, you will dig deep into the ways that later generations reshaped the narrative of the medieval years and perpetuated the myths.
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3 out of 5 stars
-
Interesting, but centered on Britain
- By Ximena on 04-10-20
By: Dorsey Armstrong, and others
-
I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,940
-
Performance4.5 out of 5 stars 5,055
-
Story4.5 out of 5 stars 4,998
Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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3 out of 5 stars
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I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
-
The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
-
Overall5 out of 5 stars 12,750
-
Performance5 out of 5 stars 11,349
-
Story5 out of 5 stars 11,290
Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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4 out of 5 stars
-
it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
-
Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- By: Scott Lewis
- Narrated by: Madison Niederhauser, Oliver Hunt
- Length: 31 hrs and 37 mins
- Unabridged
-
Overall4 out of 5 stars 715
-
Performance4 out of 5 stars 627
-
Story4 out of 5 stars 627
Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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4 out of 5 stars
-
An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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In nature, everything is connected: from microscopic bacteria and soaring trees to animals struggling for survival amid thriving humanity. Yet many of today's toughest problems, from environmental destruction to divisive politics, stem from fundamental disconnections. In Intertwined, Michael Gross explains how the natural world can be a powerful reminder of our interdependence.
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David Roberts was Whitney Houston's bodyguard, the real one. Roberts was hired in 1988 for Houston's UK portion of the Moment of Truth world tour. Accustomed to working for diplomats and Fortune 500 clients, Roberts had reservations about working with a pop star. But Houston's heart of gold won him over from the moment they met at Heathrow airport.
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The power of the presidential pardon has our national attention now more than ever before. In The Pardon, New York Times bestselling author and CNN legal commentator Jeffrey Toobin provides a timely and compelling narrative of the most controversial presidential pardon in American history—Gerald Ford’s pardon of Richard Nixon, revealing the profound implications for our current political landscape, and how it is already affecting the legacies of both Presidents Biden and Trump.
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Nearly seven million Americans live with Alzheimer’s disease, a tragedy that is already projected to grow into a $1 trillion crisis by 2050. While families suffer and promises of pharmaceutical breakthroughs keep coming up short, investigative journalist Charles Piller’s Doctored shows that we’ve quite likely been walking the wrong path to finding a cure all along—led astray by a cabal of self-interested researchers, government accomplices, and corporate greed.
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Misconduct is the antithesis of science
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Woody Allen
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Across nearly nine eventful decades, Woody Allen’s life has been full of surprises. Writing jokes got him a gig as the youngest writer of Sid Caesar’s television dream team. As a rising comic, he boxed a kangaroo on TV. He made a blank-check deal with a major studio for terms unmatched in Hollywood apart from early titans like Chaplin and Welles. All before Annie Hall. Yet despite once being one of the most consequential American cultural figures, Allen is now persona non grata.
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Final Impressions (after First Impressions)
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Pretend We're Dead
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In 2018, during an interview with journalist Tanya Pearson, Shirley Manson lamented: "It’s a blanket fact that after September 11th, nonconformist women were taken off the radio.” This comment echoed a reality Pearson had personally witnessed as a musician and a fan, and launched her into a quest to figure out just what happened to these extraordinary female figures. Pretend We’re Dead seeks to answer two big questions.
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5 out of 5 stars
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The well investigated content and personal interviews
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The Sexual Evolution
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Overall5 out of 5 stars 3
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Performance5 out of 5 stars 3
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An Immense World meets Sex at Dawn in this fascinating exploration of sexual behavior throughout the animal kingdom, as evolutionary biologist Nathan H. Lents argues persuasively that many of our supposedly modern ideas about gender and human sexuality are, in fact, deeply rooted in our animal ancestors.
By: Nathan H. Lents
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Delay Deny Defend
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- By: Jay M. Feinman
- Narrated by: Pat Grimes
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- Unabridged
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Overall4.5 out of 5 stars 4
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Performance4.5 out of 5 stars 3
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Story4.5 out of 5 stars 3
The denial of valid insurance claims is not occasional or accidental or the fault of a few bad employees. It's the result of an increasing and systematic focus on maximizing profits by major companies such as Allstate and State Farm. Citing dozens of stories of victims who were unfairly denied payment, the book explains how people can be more careful when shopping for policies and what to do when pursuing a disputed claim. It also lays out a plan for the legal reforms needed to prevent future abuses.
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3 out of 5 stars
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Okay
- By guy on 03-27-25
By: Jay M. Feinman
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Swimming Against the Current
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Performance5 out of 5 stars 225
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In this book, Riley scrutinizes the perspectives of athletes on the opposing side of this debate, deconstructing their arguments with science, facts, and logic. She also asks what has happened to free speech and dissent in this country, where it now seems nearly impossible to have a well-reasoned debate. And in telling her story, Riley reveals what’s at stake if the truth-seekers remain silent about the injustices women face from radical agendas.
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4 out of 5 stars
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Great with a few exceptions
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What listeners say about Last Call for Bud Light
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- K B Lee
- 03-02-25
Very interesting explanation of corporate incompetence and madness.
Very well written and logically explained by someone who was on the inside. A fast and interesting read! I’ve been baffled by corporate behavior over the last few years, and now I better understand thanks to Mr. Frericks.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Grace M-T
- 02-11-25
The business of business is business
This is a case study proving Milton Friedman was right and pinning a business’s mission to unrelated social goals is bad for business AND society.
It’s also an engaging listen and is sympathetic to both conservatives and progressives. Its criticism is reserved for the assholes from Belgium who never learned anything about the US and cynically used social justice to obscure their incompetence at working with and selling to Americans.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- R W Jenkins
- 02-10-25
The Most Expensive Can of Beer ..... Ever
The title, admittedly, is crafted for shock value.
Young Mr Frericks came to AB just as I was departing for the 3rd time. I wanted to hear a point of view about the best company I ever worked for that was different than my own.
What i got was a concise, objective account of the trajectory that a storied American Company that was, in its heyday, simply marvelous to work for.
If you have ties to AB (classic or InBev), this is a MUST READ. Anyone else will gain a unique perspective of an HBS educated Young Turk that navigated the storm of the last decade well.
Congrats, Mr Frericks
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Rich
- 02-20-25
The last 4 chapters
The beginning was boring lots of unnecessary information still worth the listen I have no more to say but it’s making me with a work minimum
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