Just Evil Enough
The Subversive Marketing Handbook
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Just Evil Enough
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Narrado por:
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Alistair Croll
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Looking for an advantage in an unfair world?
The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?
For the last decade, expert in strategic communications Emily Ross and best-selling business author Alistair Croll have studied hundreds of brands, start-ups, leaders, and activists that employed an unfair advantage to conquer their competition. Here they offer an insight into their innovative go-to-market strategy in an attention economy that they call Just Evil Enough.
Packed with fascinating case studies that will inspire your inner supervillain, Just Evil Enough includes practical frameworks like the Recon Canvas and the Long Funnel, along with eleven fundamental tactics such as Reframing, Bait-and-Switch, and Misappropriation that show up time and again when underdogs challenge the status quo and reinvent their industries.
Revealing the secrets and mindset of some of the best subversive marketers in the business, Just Evil Enough is the essential audiobook for anyone who wants to cut through the noise and stride ahead in the attention economy.
©2025 Alistair Croll and Emily Ross (P)2025 Alistair Croll and Emily RossLos oyentes también disfrutaron...
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General4.5 out of 5 stars 982
-
Narración:4.5 out of 5 stars 813
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Historia4.5 out of 5 stars 805
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-
4 out of 5 stars
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Good but thin
- De G. London en 01-04-20
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- De: Andrew Wilkinson
- Narrado por: Luke Daniels
- Duración: 8 h y 45 m
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General4.5 out of 5 stars 541
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Narración:5 out of 5 stars 516
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Historia4.5 out of 5 stars 516
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- De Robert ONeill en 07-28-24
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General4.5 out of 5 stars 12,624
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Historia4.5 out of 5 stars 8,866
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3 out of 5 stars
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Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
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Ca$hvertising
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- De: Drew Eric Whitman
- Narrado por: Johnny Heller
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General5 out of 5 stars 658
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Narración:5 out of 5 stars 548
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Historia5 out of 5 stars 545
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5 out of 5 stars
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Be Careful with This Book. Extremely Powerful.
- De Ahmad en 07-24-17
Best new marketing book
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Excellent insight based on real successes !
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