It's in the Bag
How to Turn a Passion Into a Business
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It's in the Bag
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Narrated by:
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Valerie Smaldone
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By:
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Gayle Martz
About this listen
A Determined Woman. A Little Dog Named SHERPA. A Remarkable Story.
It’s in the Bag: How to Turn a Passion Into a New Business is an inspiring business memoir. Entrepreneurs will find invaluable business advice in this remarkable story of how a flight attendant turned an idea into a product category that didn’t exist and created a multimillion-dollar global brand - the iconic SHERPA BAG, the world’s top selling, soft-side pet carrier. Pet lovers who fly with a dog or cat, have Gayle Martz to thank for revolutionizing pet travel on airlines, and for making pet travel in every mode, safer. This is her story.
Gayle’s journey to becoming one of the top successful women entrepreneurs, is not a fairy tale in which everything went smoothly. Her story began in 1987, when she was furloughed from the job she loved as a TWA hostess (now known as a flight attendant). Shortly after, she lost the man she loved, her fiancé, who died in his sleep. Her saving grace was her little dog named SHERPA, who became her life. It was on a cross-country car trip with SHERPA, that the idea of a soft-sided pet carrier came to her.
With a $5,000 loan from her mother, and no real business experience, she started what would become the SHERPA Pet Trading Company from her 600 square foot apartment in Manhattan. She designed the first line of bags, found a manufacturer, a warehouse, and then successfully started to sell the pet carriers to high-end department stores in New York City including Bloomingdales, Sa
©2021 Gayle Martz (P)2021 Gayle MartzListeners also enjoyed...
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"Gayle Martz has always been one of my heroes. She single-handedly created a desperately needed category in the pet industry." (Brian Devine, Chairman Emeritus of the Board at PETCO)
"Gayle Martz transformed the pet travel industry by selling The SHERPA Bag to pet companies worldwide one-by-one. In the process she became the best thing to ever happen to pets, their owners, and in many ways the airline industry as well." (Faith Popcorn, Futurist, Author, founder and CEO of BrainReserve)
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Hobby Lobby’s Secret Sauce is God
- By Doré Charbonneau on 10-27-24
By: David Green, and others
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Mentor to Millions
- By: Kevin Harrington, Mark Timm
- Narrated by: Kevin Harrington, Mark Timm
- Length: 5 hrs and 30 mins
- Unabridged
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Overall4.5 out of 5 stars 111
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Performance5 out of 5 stars 96
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Story4.5 out of 5 stars 94
Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed - at work, at home, and in every area of life.
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5 out of 5 stars
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Listen at 1.4x
- By Mark Fry on 09-26-20
By: Kevin Harrington, and others
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Cousins Maine Lobster
- How One Food Truck Became a Multimillion-Dollar Business
- By: Jim Tselikis, Sabin Lomac, Blake D. Dvorak, and others
- Narrated by: Barbara Corcoran, Sabin Lomac, Jim Tselikis
- Length: 8 hrs and 5 mins
- Unabridged
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Overall4.5 out of 5 stars 41
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Performance4.5 out of 5 stars 36
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Story4.5 out of 5 stars 36
In early 2012, Jim Tselikis visited LA and met up with his cousin Sabin Lomac. Over a few drinks they waxed nostalgic about their childhood in Maine, surrounded by family, often elbow deep in delicious lobster while gathered around the picnic table. From this strong memory was born the very first Cousins Maine Lobster food truck. Smart, authentic marketing, and sustainable, delicious ingredients helped turn that one food truck into an overnight sensation.
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5 out of 5 stars
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Inspiring!
- By Anonymous User on 07-03-18
By: Jim Tselikis, and others
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Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- By: Jack Canfield, Mark Victor Hansen
- Narrated by: Alan Robertson
- Length: 8 hrs and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 79
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Performance4.5 out of 5 stars 65
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Story4.5 out of 5 stars 64
Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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5 out of 5 stars
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Great!
- By Anonymous User on 03-01-20
By: Jack Canfield, and others
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Permission to Dream
- By: Chris Gardner, Mim Eichler Rivas
- Narrated by: Chris Gardner
- Length: 6 hrs and 25 mins
- Unabridged
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Overall4.5 out of 5 stars 41
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Performance4.5 out of 5 stars 36
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Story4.5 out of 5 stars 37
On a winter’s day, Chris Gardner set off with his nine-year-old granddaughter Brooke to find the harmonica of her dreams. The search sends them North “beyond the wall” into a foreboding Chicago neighborhood and, soon, on a harrowing adventure that will change both of their lives - and ours.
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5 out of 5 stars
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Thank you, Chris Gardner, for always inspiring us to dream
- By Mellissa Dowling on 10-17-22
By: Chris Gardner, and others
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Women Rocking Business
- By: Sage Lavine
- Narrated by: Sage Lavine
- Length: 9 hrs and 3 mins
- Unabridged
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Overall4.5 out of 5 stars 40
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Performance5 out of 5 stars 34
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Story5 out of 5 stars 34
Can a woman like me, with just the spark of an idea, actually start a business and make money? Can I have a meaningful career that fits into my life instead of fitting my life into the cracks of my work schedule? If you're asking these questions, you've come to the right place - and the answer is a resounding YES!
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4 out of 5 stars
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This is a well thought out, inspiring blueprint to better your life
- By Diane Rose on 07-01-18
By: Sage Lavine
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The Anomaly Mind-Set
- How I Transformed My Business and My Life by Standing Out Instead of Fitting In
- By: Sandi Krakowski
- Narrated by: Sandi Krakowski
- Length: 6 hrs and 53 mins
- Unabridged
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Overall5 out of 5 stars 168
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Performance5 out of 5 stars 144
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Story5 out of 5 stars 145
Powerhouse social media influencer and online marketing and business development expert offers inspiration and hands-on tools for readers to follow their dreams and understand why not fitting in is their biggest asset. Bringing your whole, true self to your work, including your body, soul, and spirit - and allowing your faith to be part of your day in your workplace - lets you express your fullest potential and be as successful as possible in the world.
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5 out of 5 stars
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Only Unicorns Can Understands
- By K. L. Henderson on 08-06-20
By: Sandi Krakowski
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Good Company
- By: Arthur M. Blank
- Narrated by: Danny Campbell
- Length: 7 hrs and 6 mins
- Unabridged
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Overall4.5 out of 5 stars 181
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Performance4.5 out of 5 stars 159
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Story4.5 out of 5 stars 159
Arthur M. Blank believes that for good companies, purpose and profit can - and should - go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities.
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5 out of 5 stars
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Honest and insightful
- By C. Evans on 09-27-20
By: Arthur M. Blank
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Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
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Overall5 out of 5 stars 1,479
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Performance4.5 out of 5 stars 1,224
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Story4.5 out of 5 stars 1,221
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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1 out of 5 stars
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- By: Bob Andelman, Howard Stoeckel
- Narrated by: Dana Hickox
- Length: 6 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 39
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Performance4.5 out of 5 stars 32
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Story4.5 out of 5 stars 32
Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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5 out of 5 stars
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Great outline for success at anything...
- By Friend on 09-29-15
By: Bob Andelman, and others
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Start Where You Are
- By: Chris Gardner
- Narrated by: Andre Blake
- Length: 5 hrs and 40 mins
- Abridged
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Overall4.5 out of 5 stars 209
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Performance4.5 out of 5 stars 152
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Story4.5 out of 5 stars 152
If you've been dealing with the loss of a job or home, or have had a health or financial crisis, Start Where You Are abounds with lessons that offer hope and provide a road map for starting anew. This is also the ideal book for anyone ready to launch a personal or professional undertaking, or someone who simply wants to break through the cycles and thinking that have limited his or her potential in the past.
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5 out of 5 stars
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Baby Steps Count!
- By T. Skinner on 05-16-09
By: Chris Gardner