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It's Not What You Sell, It's What You Stand For
- Why Every Extraordinary Business is Driven by Purpose
- Narrated by: Bill Weideman
- Length: 9 hrs and 4 mins
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Publisher's summary
Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose can't just be words on paper. It has to get under the skin of every member of your organization - like Southwest's purpose of "democratizing the skies" or Wal-Mart's of "saving people money so they can live better." If you get it right, your people will feel great about what they're doing, clear about their goals, and excited to get to work every morning.
This audiobook will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions:
Spence's hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and - with a little luck - make history.
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What listeners say about It's Not What You Sell, It's What You Stand For
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- The Tank
- 09-10-19
Love Roy but...
I'm going to put it bluntly; I'm sure the narrator has done some great car commercials but he has about as much passion in reading this as a cardboard box. This is really a shame since I've seen you speak and it is so compelling. Your introduction, which you narrate, is solid proof that when you speak, it grabs attention and moves people. Instead, this narration has no life and does not reflect your passionate purpose.
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Overall
- Jeff
- 04-07-09
Good idea run into the ground
The authors take an interesting idea and grind it into a shameless promotion of their consulting firm. Further, much of the book is a mind numbing repetitive client licking exercise that must leave the authors devoid of saliva to digest their own food.
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6 people found this helpful