Introduction to Personal Branding

10 Steps Toward a New Professional You

By: Mel Carson

Narrated by: Mel Carson

In this Introduction to Personal Branding you will get a short crash course (in an English accent) into what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche.

Personal branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.

Given the explosion in use of digital and social media over the past few years, the Internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.

Who is this book for?

• CEOs, executives, and business owners who want to position themselves as industry thought leaders and stand out from the competition.
• Professionals & academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.
• HR & training managers who want to understand personal branding to help train employees on social media branding and social selling.
• PR agencies & exec comms managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.

Mel Carson is the founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks & writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search & Social.

©2016 Mel Carson (P)2016 Mel Carson

Mel turn fear into fortune.

Well done! Simple to understand, short and easy to measure your ability to implement successfully. I have pondered over my branding for 3 months. There has been a measure of despair in that time as everyone has an opinion, but no one wants to be "the" answer.
Mel does a great job laying it out so you can brand yourself and get on your way to making a positive impact.
I sat in a lecture on LinkedIN where part of the discussion focused on branding. "The bow tie guy", Van J. Walther, gave first hand relevance how his brand bubbles up over and over on searches. Mel not only teaches this concept but shares how to be successful. Thanks Mel.

Regards

Steve, "The IT Penny Loafer"

Salt Lake City, Utah, USA

The perfect book on personal branding

Mel Carson wrote the perfect book on personal branding. Highly recommended by a personal branding expert.

I'd love to interview Mel in my next book!

Great introduction to branding.

This book is informative, relatable, and digestible. I'm on my 3rd listen. Best for beginners like me.

Perfect introduction with lots of actionable tips

Great for professionals established in their career or college leavers embarking on their first job hunt, this introduction is the perfect crash course to get you going!

Clear and down-to-earth practical information

Mel Carson explains the process of branding yourself clearly and in a way that allows one to begin doing some things now to improve one's image to the world. It's also a short audio book (about an hour or so), so one doesn't feel overwhelmed with all the tips and actions that are recommended.

Solid

After getting laid off, this helped get a game plan together for rebranding myself. nothing earth shattering, just solid advice and actionable steps. .

Challenging, clear and simple.

If you are like me you have put this one in the too hard basket. No excuses. Simple formula that gets you started. That is the hard part. The rest is much easier. Thanks Mel.

very good introduction

I was looking for a quick intro to branding and clear guidelines to follow and this audiobook did the job perfectly.

Not bad

For what it claims to be - an introduction to personal branding, it does well. However, the range is very much bases on the author's expertise and experience in the digital world, and not as comprehensive as someay expect it to be. Also, the focus seems to on how to brand yourself as an employee, vs other as an entrepreneur. Nevertheless, it is still worth a listen as one may get a few pointers in this title if they are still looking to brush up on the online branding.

A book for anyone and everyone!

The best part about this book is realizing how to get started today. As a recent college graduate, I'm aiming to take steps that will make me stand out positively. Mel's personable story and applicable tips have provided me with the inspiration and direction to get going into honing my own personal and professional brand. It's a tool I'd recommend to all - from my roommate to my mom.