How the World Sees You

Discover Your Highest Value Through the Science of Fascination

By: Sally Hogshead

Narrated by: Sally Hogshead, Erik Bergmann

In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"—how individuals use different triggers to influence, persuade, and captivate others.

You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.

In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.

Inviting listeners to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches listeners to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2014 Sally Hogshead (P)2014 HarperCollins Publishers

Loved it!

Audiobook was very informative and fun. Sally speaks really fast which is a bit irritating. Great self-development book. Highly recommend.

worth the listen for business insight

This author is obviously an authority in her field, and her method is right on the money. I would, however, recommend purchasing this book either on kindle or hardcover instead of audio. A third of the book is likely only to be scanned (since only a few minutes actually apply to any one individual), and there were several times that I would have liked to go back to an earlier section but was unable to do so due to the audio format. Also, there are very few authors who should be narrating their own books ... this is not one of them. The narration was average, and to do justice to the book should have been done by a professional narrator, in my opinion.

very helpful

I struggled with having my results handily. I still enjoyed this book I recommend it.

Good but highly repetitive

There is very little need to listen to the entire book to be honest. You can just take the test at her website and follow the instructions to develop your anthem. If you want to listen to how you can use your anthem "branding", then you are more than welcome to listen to the book.... but this is an average book when it comes to branding to be honest

Meh!

I'm sorry to say that he's book is just a huge sale for the author's company. has at least two or three insights that might be valuable but also could be read on a blinklist or even a essay. I'm truly disappointed

Sally hits it out of the park again !

Insightful and very revealing ! Once you take the Fascination assessment you’ll be amazed at how it fits you like a custom tailored suit and intuitively you’ll know your primary and secondary advantages and archetype along with your twin archetype is right . Plus Sally’s PDF’s and helpful
Guidance puts it over the top ! Sally and the gentleman who also read this
Audiobook were easy to listen to making it a joy to listen again & again!

Life changing

This book was one a handful of books that have had a profound impact on how I see myself and how the world sees me. It's a very good book to learn how to project and promote yourself using your natural, God given skills and personality. Worth reading

No Code in the Downloaded Audible Detail Section

Where does How the World Sees You rank among all the audiobooks you’ve listened to so far?

I'm loving the content, but I cannot find the access code anywhere. On the front of the .pdf is a link to harperbusiness.com/you, but there is no access there, just a site to buy the book. This is disappointing because I don't have any of the inside book cover list of the adjectives etc.

Would you be willing to try another book from Sally Hogshead? Why or why not?

Yes, I love the simplicity and applicability of the content. I'm not sure thought that I would buy it on audible if it has attachments.

Did Sally Hogshead and Erik Bergmann do a good job differentiating all the characters? How?

Dozens of examples for each character.

If you were to make a film of this book, what would the tag line be?

You Look Like...

Love love loved it!

Would you consider the audio edition of How the World Sees You to be better than the print version?

No, but more entertaining when hearing the author read it.

What did you like best about this story?

How accurate the The Science of Fascination is.

Which scene was your favorite?

The Subtle Touch.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

I was extremely motivated after completing this book and taking the assessment.

Code is on front page of accompanying PDF

Would you consider the audio edition of How the World Sees You to be better than the print version?

I didn't read the print version, so how would I know?

Any additional comments?

I liked this book and the material well enough to purchase another book by the same author. I think that Sally Hogshead does a fine job narrating, and anyone who is concerned about reviews to the contrary should listen to the sample before purchasing. I think most people will decide to purchase after that.

This is a LONG book, but a great deal of that length is taken up by approximately 5-minute summaries of each personality type identified. The meat of the book is probably 6-8 hours, on par with other books like this.

Finally, several reviewers complain that there is no code in the Audible version. I didn't notice it right away, and possibly earlier versions truly had no code, but the front of the accompanying PDF in my book (purchased mid-2014) had a code that I was able to use and actually take the assessment. So, despite what other reviewers say, there currently appears to be a code supplied with the Audible version of the book.