Full Frontal PR
Building Buzz About Your Business, Your Product, Or You
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Narrado por:
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Richard Laermer
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De:
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Richard Laermer
Acerca de esta escucha
Full Frontal PR (from the author of Punk Marketing and Trend Spotting) teaches a media approach that cultivates your brand using tactics like embargoes, leaks, source filing and exclusives. Al Ries, coauthor of The Fall of Advertising and the Rise of PR, called Full Frontal PR "the best-written, most interesting, most up-to-date manual on the PR field-with lots of useful information for both the amateur and the pro." If you're looking to raise your profile and reach all possible customers, this acclaimed book will make you-and your company-break through the noise and into the center of attention. 'Cause after all, PR is not an art; it's science!
Download the accompanying reference guide.©2004 Richard Laermer (P)2009 Audible, Inc.Los oyentes también disfrutaron...
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Free PR: How to Get Chased by the Press Without Hiring a PR Firm
- De: Cameron Herold, Adrian Salamunovic
- Narrado por: David de Vries
- Duración: 4 h y 6 m
- Versión completa
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General4.5 out of 5 stars 60
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Narración:5 out of 5 stars 55
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Historia4.5 out of 5 stars 56
Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.
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5 out of 5 stars
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The PR Road Map we Need
- De Ultimate Survival Tips en 08-10-19
De: Cameron Herold, y otros
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Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 3 h y 40 m
- Versión completa
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General4.5 out of 5 stars 11,555
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Narración:4.5 out of 5 stars 9,517
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Historia4.5 out of 5 stars 9,451
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
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2 out of 5 stars
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It was an okay book, but I preferred "The E-Myth"
- De Helpful Reviewer en 10-20-11
De: Gary Vaynerchuk
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The Ultimate Sales Machine
- De: Chet Holmes
- Narrado por: Amanda Holmes, George Newbern
- Duración: 11 h y 28 m
- Versión completa
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General4.5 out of 5 stars 2,316
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Narración:4.5 out of 5 stars 1,726
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Historia4.5 out of 5 stars 1,704
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
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1 out of 5 stars
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Ok if you are selling carpet cleaning services.
- De Sandy en 04-28-10
De: Chet Holmes
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
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General4.5 out of 5 stars 2,244
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Narración:4.5 out of 5 stars 1,894
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Historia4.5 out of 5 stars 1,890
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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1 out of 5 stars
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
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General4.5 out of 5 stars 2,870
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Narración:4.5 out of 5 stars 2,444
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Historia4.5 out of 5 stars 2,429
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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3 out of 5 stars
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Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
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The Presentation Secrets of Steve Jobs
- How to Be Insanely Great in Front of Any Audience
- De: Carmine Gallo
- Narrado por: Carmine Gallo
- Duración: 4 h y 17 m
- Versión completa
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General4.5 out of 5 stars 1,471
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Narración:4.5 out of 5 stars 1,243
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Historia4.5 out of 5 stars 1,242
Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.
-
3 out of 5 stars
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I was duped!
- De Marika en 04-11-13
De: Carmine Gallo
-
Free PR: How to Get Chased by the Press Without Hiring a PR Firm
- De: Cameron Herold, Adrian Salamunovic
- Narrado por: David de Vries
- Duración: 4 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 60
-
Narración:5 out of 5 stars 55
-
Historia4.5 out of 5 stars 56
Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.
-
5 out of 5 stars
-
The PR Road Map we Need
- De Ultimate Survival Tips en 08-10-19
De: Cameron Herold, y otros
-
Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 3 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 11,555
-
Narración:4.5 out of 5 stars 9,517
-
Historia4.5 out of 5 stars 9,451
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
-
2 out of 5 stars
-
It was an okay book, but I preferred "The E-Myth"
- De Helpful Reviewer en 10-20-11
De: Gary Vaynerchuk
-
The Ultimate Sales Machine
- De: Chet Holmes
- Narrado por: Amanda Holmes, George Newbern
- Duración: 11 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 2,316
-
Narración:4.5 out of 5 stars 1,726
-
Historia4.5 out of 5 stars 1,704
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
-
1 out of 5 stars
-
Ok if you are selling carpet cleaning services.
- De Sandy en 04-28-10
De: Chet Holmes
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 2,244
-
Narración:4.5 out of 5 stars 1,894
-
Historia4.5 out of 5 stars 1,890
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
1 out of 5 stars
-
Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,870
-
Narración:4.5 out of 5 stars 2,444
-
Historia4.5 out of 5 stars 2,429
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
The Presentation Secrets of Steve Jobs
- How to Be Insanely Great in Front of Any Audience
- De: Carmine Gallo
- Narrado por: Carmine Gallo
- Duración: 4 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 1,471
-
Narración:4.5 out of 5 stars 1,243
-
Historia4.5 out of 5 stars 1,242
Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.
-
3 out of 5 stars
-
I was duped!
- De Marika en 04-11-13
De: Carmine Gallo
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 1,000
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Narración:4.5 out of 5 stars 873
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Historia4.5 out of 5 stars 870
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 7 h
- Versión completa
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General4.5 out of 5 stars 1,438
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Narración:4.5 out of 5 stars 1,276
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Historia4.5 out of 5 stars 1,264
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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3 out of 5 stars
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Another Holiday marketing success, ironically .
- De Luke David Johnson en 10-29-17
De: Ryan Holiday
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This I Know
- Marketing Lessons from Under the Influence
- De: Terry O'Reilly
- Narrado por: Terry O'Reilly
- Duración: 9 h y 10 m
- Versión completa
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General5 out of 5 stars 62
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Narración:5 out of 5 stars 55
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Historia5 out of 5 stars 55
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
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5 out of 5 stars
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Bring your pen and notebook. You're going to need
- De Todd L en 03-10-18
De: Terry O'Reilly
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
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General4.5 out of 5 stars 807
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Narración:4.5 out of 5 stars 685
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Historia4.5 out of 5 stars 682
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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5 out of 5 stars
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Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
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Beyond Powerful Radio
- A Communicator's Guide to the Internet Age: News, Talk, Information & Personality
- De: Valerie Geller
- Narrado por: Valerie Geller
- Duración: 16 h y 40 m
- Versión completa
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General5 out of 5 stars 36
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Narración:5 out of 5 stars 33
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Historia4.5 out of 5 stars 33
Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy.
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5 out of 5 stars
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How to Find What You Need in This Book
- De Valerie Geller en 10-08-15
De: Valerie Geller
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Merchants of Truth
- The Business of News and the Fight for Facts
- De: Jill Abramson
- Narrado por: January LaVoy
- Duración: 19 h y 24 m
- Versión completa
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General4.5 out of 5 stars 114
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Narración:4.5 out of 5 stars 103
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Historia4.5 out of 5 stars 104
Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business told by one of our most eminent journalists. Jill Abramson follows four companies: The New York Times, The Washington Post, BuzzFeed, and Vice Media over a decade of disruption and radical adjustment. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials.
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3 out of 5 stars
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Exhaustive collection of notes
- De LEE en 03-30-19
De: Jill Abramson
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
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General4.5 out of 5 stars 54
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Narración:4.5 out of 5 stars 46
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Historia4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
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How to Get a Meeting with Anyone
- The Untapped Selling Power of Contact Marketing
- De: Stu Heinecke, Jay Conrad Levinson - foreword
- Narrado por: Christopher Lane
- Duración: 8 h y 12 m
- Versión completa
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General4 out of 5 stars 208
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Narración:4.5 out of 5 stars 178
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Historia4 out of 5 stars 176
Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.
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1 out of 5 stars
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Full of fillers. Can be summarized in 5 min.
- De shani en 04-11-17
De: Stu Heinecke, y otros
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The Business of Kayfabe
- Turning Wrestlers' Secrets into a Million Dollars
- De: Sean Oliver
- Narrado por: Sean Oliver
- Duración: 5 h y 42 m
- Versión completa
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General4.5 out of 5 stars 47
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Narración:5 out of 5 stars 41
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Historia4.5 out of 5 stars 41
The personalities in pro wrestling have always been some of the most unique and entertaining in the world. For more than 10 years, Kayfabe Commentaries has been the leading production company in the shoot interview genre, and now, you'll go inside the company and see how it was done. Sean Oliver, the on-camera ringmaster and co-owner of the company, takes the listener through all the components of building the business that bought the real-life personalities behind wrestling's outrageous personalities to the masses.
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1 out of 5 stars
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Buyer Beware
- De kathy deal en 10-08-19
De: Sean Oliver
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
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General4 out of 5 stars 94
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Narración:4 out of 5 stars 82
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Historia4.5 out of 5 stars 81
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
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GOOD Book. However...
- De ala en 08-03-14
De: David Newman
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Crowdsourcing for Filmmakers
- Indie Film and the Power of the Crowd
- De: Richard Botto
- Narrado por: Richard Botto
- Duración: 10 h y 37 m
- Versión completa
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General4.5 out of 5 stars 30
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Narración:4.5 out of 5 stars 28
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Historia4.5 out of 5 stars 28
Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations.
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5 out of 5 stars
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Engaging informative not to mention entertaining
- De Arland Bond en 02-21-19
De: Richard Botto
Lo que los oyentes dicen sobre Full Frontal PR
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- maid marian
- 03-01-12
Slow to Start, but Brilliant Advice on Execution
Would you recommend this audiobook to a friend? If so, why?
I'd recommend this audiobook to anyone interested in building PR for themselves, their company or their product. This book falls somewhere in between a detailed how-to-guide and a collections of tips, sites and wisdom about doing PR well.
Although it started out as one of those
What did you like best about this story?
The collection of the Top 10 - 20 tips within several of the chapters, including top tips when pitching on the phone, conducting interviews, emailing journalists etc. This book (and its PDF included) will actually prove to be a great resource in each step of the process.
Have you listened to any of Richard Laermer’s other performances before? How does this one compare?
Nope - he's actually a good speaker and reader. He also updates his content as he talks.
Was this a book you wanted to listen to all in one sitting?
No - I wouldn't listen to this in one sitting. Each chapter is worth thinking about and taking notes from.
Any additional comments?
This is actually better to listen to then read. I have the book, as well, but I feel like the content was a bit meatier and real in the audiobook.
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