Experimentation Works

The Surprising Power of Business Experiments

By: Stefan H. Thomke

Narrated by: Walter Dixon

Don't fly blind. See how the power of experiments works for you.

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.

That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture?

Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Stefan H. Thomke (P)2020 Gildan Media

Author should have dive deeper

There are topics very important to the testing infrastructure/flow that the author missed. For example he mentions companies like booking.com who run big scale 1000 concurrent tests but didn't drive deeper into practices about that.
And there are many other examples like this that the author failed to address.

must read for product people

the content is so rich, learned a lot, all product manager can learn a bit or 2 from this book.