Erfolgsstrategien für Freiberufler und Selbstständige
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Erfolgsstrategien für Freiberufler und Selbstständige
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Narrated by:
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Senta Vogt
About this listen
Toller Ratgeber mit guten Tipps!
Freiberufler und Selbstständige müssen alles selbst machen, von der Produktion von Waren oder der Erbringung von Dienstleistungen bis hin zu Marketing, Vertrieb, Logistik und Inkasso. Das erfordert die richtige Einschätzung der eigenen Talente und Fähigkeiten. Wie Freiberufler und Selbstständige diese komplexen Aufgaben bewältigen können und ihre individuellen Erfolgsstrategien finden, erklärt dieses Hörbuch in nachvollziehbaren Schritten.
Es wendet sich sowohl an den "neuen Selbstständigen" als auch an Praktiker mit Berufserfahrung, die nach einer Neuorientierung oder Neuausrichtung ihres Geschäfts suchen. Die sich immer schneller verändernden Märkte erfordern immer wieder eine Neuanpassung der eigenen Strategien, und es ist wichtig, auch in schwierigen Situationen die Nerven zu behalten. Dieses Hörbuch wurde aus der Praxis für die Praxis geschrieben.
Friedhelm Schwarz hat Sozialwissenschaften, Wirtschaft und Recht studiert und arbeitete in den Bereichen Public Relations und Werbung sowie als Wirtschaftsjournalist für Marketingthemen. Seit 1994 ist er ausschließlich als Buchautor und Ghostwriter tätig. Die Themen bewegen sich meist an der Schnittstelle von Wirtschaft und Gesellschaft, verknüpft mit ökonomischen und psychologischen Komponenten. Seit 1973 lebt und arbeitet er zusammen mit seiner Frau Ruth, sie verdienen gemeinsam das Geld und geben es auch gemeinsam wieder aus.
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