Copywriting Made Simple
How to Write Powerful and Persuasive Copy that Sells
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Copywriting Made Simple
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Narrated by:
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Sebastian Abineri
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By:
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Tom Albrighton
About this listen
Copywriting is writing with purpose.
It’s about using words to reach people and change what they think, feel, and do.
This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale.
It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.
What you’ll learn….
Understand the product and its benefits.
- Pinpoint how the product helps people.
- Turn features into benefits and seek out USPs.
- Identify tangible and intangible benefits.
Get to know your audience.
- Uncover your audience's inner fears and desires.
- Use empathy to get inside the audience's feelings.
- Decide how your copy will change how they think, feel or act.
Engage the audience in your message.
- Make your copy more like a conversation.
- Use the same words that the audience uses.
- Bring the product to life with rich, sensory language.
Craft compelling copy.
- Learn eight proven formulas for enticing headlines.
- Choose a rock-solid structure.
- Create powerful calls to action.
Use 20 proven strategies for creative copy.
- Show the product in a new light.
- Use humor, wordplay, metaphors and contrasts.
- Turn weakness into strength.
Make persuasion and psychology work for you.
- Learn the six proven principles of persuasion.
- Overcome the audience's objections.
- Exploit cognitive biases to nudge the audience into action.
It’s the perfect introduction to copywriting today. Download your copy now.
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Largely Sales-Oriented, and Instantly Usable
- By Troy on 01-26-15
By: Gary S Goodman
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 94
-
Performance5 out of 5 stars 82
-
Story4.5 out of 5 stars 81
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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5 out of 5 stars
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Overall4.5 out of 5 stars 198
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Performance5 out of 5 stars 174
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Story4.5 out of 5 stars 175
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
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