Controlling Your Brand in the Age of Amazon
The Brand Executive’s Playbook for Winning Online
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Controlling Your Brand in the Age of Amazon
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Narrated by:
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Lee Goettl
About this listen
What does it take for a brand to survive in the new environment of online marketplaces? What controls need to be put in place? What existing sales and operational processes need to change? These questions and more are answered in this book with a combined business and legal perspective.
This book focuses on brands selling on marketplaces in the US and Europe. As legal protections for brands differ around the world, the book focuses on these specific markets where legal protections for brands are well established. For listeners interested in applying brand control worldwide, listeners are encouraged to seek legal guidance for each and every country where they plan to incorporate some form of legal enforcement into their brand control efforts.
Learn how to develop and roll out an online reseller policy that can help you select and align authorized sellers to represent your brand. Learn to implement brand standards to ensure consistency across all online marketplaces. Learn how to align your internal stakeholders and authorized sellers to support a sales strategy that addresses the unique pressures of online marketplaces.
©2020 James Thomson, Whitney Gibson (P)2021 James Thomson, Whitney GibsonListeners also enjoyed...
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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3 out of 5 stars
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doesnt teach you much
- By Kenneth on 06-07-20
By: Michael A. Cusumano, and others
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
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Overall4 out of 5 stars 191
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Performance4.5 out of 5 stars 165
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Story4 out of 5 stars 160
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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3 out of 5 stars
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Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
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Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
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Overall4 out of 5 stars 403
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Performance4.5 out of 5 stars 343
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Story4 out of 5 stars 342
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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1 out of 5 stars
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Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others