Catalyst

Using Personal Chemistry to Convert Contacts into Contracts

By: David Kean, Louisa Clarke

Narrated by: Louisa Clarke

Catalyst will transform your approach to networking, making it fun and infinitely more effective.

A good business developer, prospector and networker knows how to create a positive connection with the people they meet. They are the catalyst that creates a chemical reaction between strangers, and they know how to convert these opportunities into new business.

Louisa Clarke and David Kean have spent their careers catalysing strangers into contacts and converting contacts into clients - and even into friends. They have built successful businesses together using the proven techniques in this book, and they have helped hundreds of companies around the world win billions in new business by applying the same methods.

Catalyst is full of illustrative anecdotes, hard-won wisdom and a step-by-step methodology. Whatever industry you work in, if you need more clients to buy your services and you're not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. You might even make some friends along the way.

For many people, networking, prospecting and selling are scary. If the word 'networking' makes you recoil, if the word 'prospecting' conjures up terrifying spectres of endless cold calls, and if you run for the hills at the mention of 'sales', this book will be balm for you. Because, whilst it doesn't make it effortless, it does make it easy.

2022, Business Book Awards, Business Self-Development category, Short-listed

©2021 David Kean and Louisa Clarke (P)2021 Hachette Audio UK

Critic reviews

Catalyst is a manual for winning business in today's economy, recommended to anyone who wants to grow their client base. Catalyst is brimming with great advice and inspiration (Annette King, CEO Publicis Groupe UK)

Catalyst fizzes with actionable ideas. A firecracker of a book to get you blazing a trail for new business from two of the best operators around (Julia Hobsbawm OBE, founder and chair, Editorial Intelligence and author of the bestselling The Simplicity Principle)

A must-read - especially post-Covid - for anyone involved in business generation. Entertaining whilst it educates, this indispensable guidebook is a revelation for any driven professional and will definitely put you ahead of the competition - if she hasn't read it as well. Time excellently well spent (Jane Reeve, Chief Communications Officer, Ferrari)

An enjoyable and practical asset recommended to anyone who has to develop new business. It nails what it takes to find new clients and be a valued, trusted advisor to them; helping others helps us be more successful (Guy Gregory, Executive Director, Client Care and Business Development, CBRE Ltd)

Accelerate your understanding of how to grow business, fast. Recommended to anyone who dreads networking events: an entertaining and effective guide to oiling the wheels of business without the need to be oleaginous (Sophie Devonshire, CEO, The Marketing Society)

An extremely timely book. Now more than ever we need to understand how to communicate with each other better (Rachel Bridge, author of Already Brilliant and How to Work for Yourself)