Buyer First

Grow Your Business with Collaborative Selling

By: Carole Mahoney

Narrated by: Carole Mahoney

It’s time to forget everything you think you know about selling.

Winning new customers is the number one challenge 80 percent of entrepreneurs face—and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney—who once struggled to pay bills and is now a top sales coach and influencer—says the reason so many of us are bad at selling is, well, we think selling is bad.

In the “book my clients have been asking me for,” Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn’t something we do to others, it’s something we do with them.

With her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that’s consistent with your values and strengths, so you can align how you sell with how customers buy.

Complete with worksheets and exercises like exploring your own Sales Origin story, Buyer First teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoney’s colleagues and students as well as her own experiences.

Not only does Buyer First promise to transform your sales approach, help you change your behaviors, and get consistent results—it’ll make you feel fantastic about every transaction.

©2023 Carole Mahoney (P)2023 Carole Mahoney

Critic reviews

“Carole Mahoney’s innovative, research-based methods will revolutionize the way you think about sales, connect with clients, and grow your business. Say goodbye to outdated tactics and read this book instead.” Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human, Drive, and When

“Finally, a sales book for business owners and salespeople that digs into the hidden weaknesses in sales execution that no one is talking about. This book is a paradigm shift on how to think about selling, the buying process, and human connection. Reading Buyer First will not only make you a better salesperson but a better person.” Melinda F. Emerson, author of Become Your Own Boss in 12 Months

“Carole Mahoney has done the impossible: written the sales book that has never been written before, and one that is long overdue. Buyer First is packed with powerful research, engaging stories, and real-life tactics on what it takes to excel in sales today—confidence, action, results! If you’re in sales, read it; if you lead a sales team, share it; and if you want to help anyone take their sales game to the next level, buy it!” Meridith Elliott Powell, author of Thrive

Best book on selling!

I heard the author on a Sales Gravy podcast and immediately purchased it on Audible. I now HAVE to buy the hard copy because I want to REALLY devour it. Not only great tips and advice, but she gives you all the steps to take and questions to ask. I can't say enough good things about this book. Very, very helpful!!

this is very good

wish I had bought hard copy so I could take notes. really good techniques here. however I really wish there weren't so much "fustration" going on. you know how some words people mispronounce that just drive you up the wall? well apparently that's one of mine.

I like the tie into everyday habits

I really appreciate the way the writer tied this into our everyday habits. Really taking a look at some of our personal goals and how we either run from them or aren’t very good at keeping up with them. Or the opposite, having a personal goal that really drives us but and tying it all back to sales. Most importantly, I love the focus on selling with the customer. Many businesses I’ve seen or felt like it was just pushing a product down somebody’s throat instead of really focusing on what they need why they need this how it’s gonna work for them and really following through to that adoption stage.

worth the listen!

I think she did a great job and I would recommend this book to anyone in Sales

Don’t do it alone

Well worth a listen if you are in sales. The main theme here is don’t go it alone, i will listen to this again.

The Science Behind Sales Success

Thorough explanation of the science and physiology behind sales, but told in plain English and with plenty of illustrative stories. The author is engaging and interesting to listen to, especially as she explains how her learning and experiences led her to success.

On fire

I’ve never heard of Carole Mahoney, but man is her wisdom screaming in my ears for years to come! Now, it’s just time to take action on her incredible contribution to this industry