Book the Business

How to Make Big Money with Your Book Without Even Selling a Single Copy

By: Adam Witty, Dan Kennedy

Narrated by: Dan Kennedy, Adam Witty

Book authorship - for personal promotion, to create powerful "lead generation magnets" for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune - is the most proven, most powerful activity a person can take!

Casting yourself in the role of a published author can foster authority, credibility, believability, and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses, or their causes with books than anyone else on the planet!

©2013 Adam Witty and Dan Kennedy (P)2014 Adam Witty and Dan Kennedy

love it.

Great content that will help me in my journey, not only for books but business in general.

Valuable fresh perspective

Although we’ve been in business over 20 years always looking to capture more of the market, gain trust well before we speak to a prospective customer.

I’ve heard of these concepts before this book really does a fairly deep dive into the process of becoming a trusted leader through the book and also temps down very quickly the idea of becoming a wealthy author just through the book publishing.

This audiobook goes into depth about why creating a book Can be used as leverage to get Holden maintain the attention those your work to connect with Colin your audience

Fantastic

Great read on the subject matter of writing a business book. Totally relevant and had my mind spinning with ideas, which is always the sign of an awesome book.

Excellent Book

Another good read from the school of Dan Kennedy. It is just another book that reels in and brings home the point of how the value of a book brings to your business.

The best actionable advice on what to do with a book!

This solidified it for me.
My book will be finished in less than a week.
Every business owner needs a book!

Yearly Read and a Classic

Every year I take a listen to Dan and Adams's wisdom on business. It's amazing how one book and catapult you to the next level every year by simply understanding a few principals. I highly recommend this book to any entrepreneur wanting to have the edge on sales and business philosophy.

Must reading for every business author

This book is must reading for every writer of business books. In fact, it is must reading for every business person. Built your business with your own book.

Mark Bowser
Author of “Sales Success” with Zig Ziglar

Comprehensive

I like that authors offer many ideas and suggestions on how to market a book and use the book to develop business. Nicely done.

Great Book

Excellent content. The narrator team need to go back through and pull the outtakes (about 4-5). Otherwise, a near perfect audiobook.

good, but lacking direct instructions

it sold me on the idea of publishing. but provided no way to get started or advice on structure, advised content or sequence.