Billion Dollar Brand Club
How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
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Narrated by:
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Sean Patrick Hopkins
About this listen
A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.
As Lawrence Ingrassia - former business and economics editor and deputy managing editor at the New York Times - shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.
©2020 Lawrence Ingrassia (P)2020 Macmillan AudioListeners also enjoyed...
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- Narrated by: Jim Meskimen
- Length: 9 hrs and 9 mins
- Unabridged
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Overall
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Performance
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Story
In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- By Tristan on 09-02-16
By: Duncan Clark
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall
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Performance
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Story
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Overall
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Performance
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Story
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
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Overall
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Performance
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Story
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
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Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- By: Clay Shirky
- Narrated by: George Backman
- Length: 3 hrs and 57 mins
- Unabridged
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Performance
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Story
Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Informative and up to date.
- By Kevin on 01-10-16
By: Clay Shirky
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- By: Elizabeth L. Cline
- Narrated by: Amy Melissa Bentley
- Length: 7 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.
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Very informative and worth a listen.
- By Suuki on 12-06-18
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Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
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Performance
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Story
In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- By David on 11-12-09
By: Ken Auletta
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Youtility for Real Estate
- Why Smart Real Estate Professionals are Helping, Not Selling
- By: Jay Baer, Erica Campbell Byrum
- Narrated by: Jay Baer, Erica Campbell Byrum
- Length: 1 hr and 51 mins
- Unabridged
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Overall
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Performance
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Story
Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.
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Riveting
- By DANIEL M. on 10-20-16
By: Jay Baer, and others
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Play Bigger LLC, and others
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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Overall
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Performance
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Story
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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The Star Principle
- How It Can Make You Rich
- By: Richard Koch
- Narrated by: Richard Aspel
- Length: 7 hrs and 9 mins
- Unabridged
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Performance
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Story
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
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Makes perfect sense
- By Lorcan McNeela on 10-28-14
By: Richard Koch
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What listeners say about Billion Dollar Brand Club
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- S J
- 06-18-20
Enjoyed it!
Had good examples, focuses a lot on "hip" or trendy brands. It would be great to learn more about the generic consumable brands for comparisons in the direct to consumer markets.
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1 person found this helpful
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- T.Y.
- 10-09-21
Solid Book on Several Modern Day Case Studies
As a young DTC business owner, I found this book highly informative and relevant. I would recommend
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- Amazon Customer
- 10-05-21
Great book with more than you think
The book starts a little slow and at first it seems like it'll just be a recanting of how Dollar shave Club made it. but it picks up quickly and covers a ton on direct to consumer products branding and much more.
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- Amazon Customer
- 12-17-20
This book is one of my favorites!
This book is one of my favorites. I love the way each business and industry is unfurled/explained. I will read this book again.
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- Ms N.X. Maziya
- 04-12-20
Best D2C book
I really liked the anecdotal case study review of the success criteria and failures of many online d2c brands.
The audible version is really easy to follow!!
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1 person found this helpful
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- Hectoris
- 04-23-21
Excellent Dive into the DTC online world.
Very interesting coverage of the online market. Some early sections were a little tedious, perhaps because it areas I was familiar with. The book was written 2019 I would love an updated 2022 version.
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- Amazon Customer
- 11-27-21
Great and informative read!
I love how informative this book was. my husband and I listened to it in and out of long trips. I'm definitely more motivated after listening to this book, then I was before. seeing how others crafted their billion dollar dream, has inspired me to continue crafting mine.
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Overall
- Anonymous User
- 05-01-20
It's an okay introduction
For listeners with an advanced skillset in digital marketing and D2C this is of little interest. A lot of the cases are getting a bit old, and it's simplified to the extent on some issues that it's so imprecise it's actually incorrect.
However, as an introduction to the subject it is quite good. Perfect for students and people interested in starting their own company etc.
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3 people found this helpful
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- Meladee Conner
- 03-07-22
Great Read- Insightful
This book really provided a behind the scenes view of popular brands and how they made space for their brand in the marketplace. Entrepreneurs can really get some insightful tips on what to expect when launching a brand.
The audio voice was great and captured attention.
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- Alireza Aghasi
- 02-06-21
A good review of D2C arena
Anyone interested in D2C or with intention to launch a D2C brand, can definitely find some insights in this book.
Although not deep in analysis, but case studies and history of D2C brands and their challenges are definitely worth reading.
I recommend listening to this book to everyone in branding and e-commerce
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