Big Bet Leadership

Your Playbook for Winning in the Hyper-Digital Era

By: John Rossman, Kevin McCaffrey

Narrated by: Fred Sanders

Elevate your leadership game and discover the secrets to winning big in business and innovation.

Big Bet Leadership equips business leaders with the principles and tactics to achieve critical results and solve complex problems facing businesses today. You will capture the upside potential while avoiding the many failure points inherent to AI strategies, growth strategies, M&A, innovation programs, operating model transitions, and digital transformation.

Discover strategies and tactics to:

• Uncover hidden growth opportunities by identifying customer frustrations and crafting winning solutions
• Lead with clarity and purpose through masterful communication that inspires action and alignment
• Make smarter decisions faster with high-impact experimentation methods
• Break through inertia and analysis paralysis by building focused teams and fostering innovation
• Incorporate the three critical habits of transformation legends Jeff Bezos, Elon Musk, Satya Nadella, and John Ledger to become a systematic innovator
• Maximize return on effort by implementing a streamlined governance approach

Co-authored by John Rossman, an early Amazon executive who played a key role in launching the Amazon Marketplace and author of The Amazon Way and Think Like Amazon, and Kevin McCaffrey, a seasoned executive from Google and T-Mobile, this fast-moving book melds their direct leadership experiences with comprehensive research and authentic stories.

The frameworks provided, such as the three mega forces shaping the coming Hyper-Digital Era, the Big Bet Vector, the Three Futures Memo, and many others, provide immediate actionable techniques to leading high-ambition transformations.

With your audiobook purchase, you also gain access to a trove of resources including practical frameworks, real-world examples, a Big Bet journal, generative AI prompts, and a Big Bet GPT. These tools are designed to drive active integration of the principles of Big Bet Leadership in your business.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 John Rossman and Kevin McCaffrey (P)2024 Podium Audio

Great playbook for managing big bets

This is a great approach to outcome based business models and managing 'big bets'. The author takes a hypothesis based problem solving approach to guide you through how to bet big but test small to make sure your risks are survivable with the highest amount of learning through the process. This is a guide to helping you deploy your limited resources at unlimited opportunities.

Jam packed With Great Information

This is both a fantastic book, as well as a great listen. I bought both the hardcopy and audible version to take advantage of learning, regardless of what I am doing. The authors really really took their time, thought about what they’re doing, to explain these advanced topics in a very clear manner. I highly recommend this book to anyone in the business world.

Innovative thinking and a great listening experience

Fresh principles and techniques for business leadership. The voice actor was amazing. We will be utilizing this playbook.

Must read for anyone considering starting or currently undertaking a transformation

Rossman and McCaffrey have put together a short, but very detailed guide with the critical steps and tactics to successfully lead a transformation.

With the success rates for large scale efforts being so low, it’s worthy of your time to dive in and give you a better approach to change the scenario for your Big Bet.

By taking approaches the author’s have led or participated in as advisors and practitioners and leaders in their former companies, they have give inside tactics from Amazon, T-Mobile and more - as those companies learned how to drive successful change - over and over and over again.

A definite must read.

Deeply informed, thorough, & tangible leadership

John and Kevin took a large portfolio of world class experience and condensed it down into this leaders field guide. The big bets leadership approach encapsulates a detailed breakdown of how leaders can drive successful change in the modern enterprise. The reader is taken on a journey from a high-level approach, through major strategic exercises and deliverables, and down to specific tactical recommendations and actions. Excellent examples are peppered throughout the book highlighting key concepts and bringing some of the nuance to life.

Overall, this is a great read which adds a powerful set of tools to the leadership toolbox.

A New Bible For Taking Organizations Forward

This is a book sorely needed by executive leadership, mid-tier management and others who realize that they need to cause change but lack a framework. Drawing upon solid real-world examples and sound principles, there's something for participants in virtually every industry here