Backroads Boss Lady

Happiness Ain't a Side Hustle - Straight Talk on Creating the Life You Deserve

By: Jessi Roberts, Bret Witter

Narrated by: Jessi Roberts

Discover life and business tips from Cheekys' founder, who survived a devastating childhood and turned her tiny Idaho shop into a multi-million dollar brand, in this "manifesto on how to do everything from overcome haters to persevere in business" (Lee Woodruff, number one best-selling author).

New Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that a mother of four faced down her hard past, poverty, self-doubt, and a reluctant customer base. And she created something unexpected: a multi-million dollar FRBR (For Rural, By Rural) business empire.

Her name is Jessi Roberts, and the business is Cheekys, which started with six purses and a tanning bed. Now in her book, Jessi reveals how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a one-and-a-half-million-strong community. Best of all, she did it by standing tall for her values: Always be kind, lift up the next gal, and treat employees and customers like family.

More than a business book, Backroads Boss Lady is about embracing your passion even when others don't see value in it - or you - and about putting food on the table and believing in yourself. Brimming with authenticity, it gives the warts-and-all, love-it-despite-it skinny on rural life, community, and contentment without compromise.

©2019 Jessi Roberts and Bret Witter (P)2019 Hachette Audio

Critic reviews

"With grit, humility, common sense advice and entrepreneurial wisdom, BACKROADS BOSS LADY serves up a manifesto on how to do everything from overcome haters to persevere in business. If you hit a period where you can't go another step, this book will make you feel like running a mile."—Lee Woodruff, #1 New York Times bestselling author

"Cheekys, which has a warehouse and office in New Plymouth and a retail outlet in nearby Fruitland, is perhaps the hottest thing going in this region of tiny towns and farms near the Oregon border...Now women around the world wear across their chests the company's arch-yet-proud slogans."—Inc.com

"Jessi's story teaches us never to give up on our dreams. Filled with both inspiration and action, this book will get you back on the path to manifesting your greatest vision, in business and beyond."—Mike Michalowicz, author of Profit First

True and real author audio is *love*

I’ve read the book many years ago. Last Year decided to get the audio to play it for my employees while we worked because i felt the book related such an important value that i certainly want to convey within my own business. I have so much in common with Jessi and hearing *her* tell the story was all that much more connective. Thanks. It’s a great read for small business people just starting off with big dreams as well as for seasoned business owners who are still small pushing through in spite of the challenges for inspiration if nothing more.

good story

a heart felt story. real people story. Lots of good advice. would recommend for people wanting ti strat a snack biz

This is an awesome book

Such an great story of real life. Its uplifting and great to read a real life story. I love this book, and will refer it to my friends and family! Its a must read,

Great book

MetJessi after the woman of the year gala in Boise. Liked her story so I got her book. It is worth enjoying. Great story

love you

you are one freaking amazing beautiful lady. thankful for you... so blessed to call u my friend...

From the beginning

I’m an Idaho girl and I have loved Cheeky’s from the beginning and I loved this whole book, from the beginning. That Farm Girl leather bracelet that I bought from the original store has been an all time favorite. What an amazing journey you have been on and thank you for sharing it with the world. I can’t wait for the new store to open.

So much more than another business book!

I don't write many reviews, but felt I need to encourage all the women to listen to Jessi Robert's story! No excuses for me anymore. She is the definition of perseverance. I don't think I could be as open and honest as she was. You will laugh with her and cry with her. Love this book!

So Much More Than Expected!

I really thought this was going to be another one of those “I made $1,000,000 and you can, too!” books. Wow, did I underestimate Jessi Roberts!
Yes, this is a book about a multi-million dollar business, but it’s so much more. I love that Jessi wrote about everything, and I mean everything that made her who she is.
I would recommend this book (print and audio) for any woman who needs to feel empowered. To any woman who needs to know you’re not alone, in whatever it is you may be going through, listen to Jessi tell you her story.

Heartfelt

This book was amazing. Jessi is a great narrator and keeps you involved in the book. This book was very encouraging and kept me engaged the whole time.

Jessi Keeps it Real

Loved this audio book! Jessi's story is one of perseverance. She has overcome so many obstacles in her personal life and business. If you are looking for something that is heartfelt and inspiring you should definitely give it a read (or listen).