• EP 290 Podcast Takeover: Elevate Your Brand: Essential Tips and Strategies with Katie Soyka

  • Mar 3 2025
  • Length: 25 mins
  • Podcast

EP 290 Podcast Takeover: Elevate Your Brand: Essential Tips and Strategies with Katie Soyka

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  • Summary

  • In this episode, a brand photographer with extensive experience in helping women-owned businesses shares her insights on elevating your brand. She differentiates between a brand and a business, emphasizing the importance of a strong brand in saving time, prequalifying leads, and adding value. The speaker covers three primary areas: the impression of your brand, visual aspects like logos and color psychology, and creating a unique client experience. She concludes with practical tips on consistency and leveraging unique aspects of your business to enhance customer interactions. Listeners will find actionable advice on maintaining a cohesive brand presence both visually and experientially.

    https://www.instagram.com/elevate_brand_photography/

    00:00 Introduction and Welcome

    00:29 Understanding Your Brand

    00:52 Three Key Aspects of Branding

    04:26 Impression: What People Say About You

    10:44 Visuals: The Look of Your Brand

    19:16 Experience: How Clients Interact with Your Brand

    23:49 Conclusion and Final Thoughts

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