• AI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael Sullivan

  • Nov 26 2024
  • Length: 32 mins
  • Podcast

AI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael Sullivan

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  • Episode Guests:Lindsey Bastani, EVP, Technology, WE CommunicationsMichael Sullivan, VP, Strategic Insights, WE CommunicationsDescription:This episode is grounded in a year-on-year study showing communicators are now more familiar with AI's capabilities and key use cases, including content creation, data analysis, and media landscape research. The conversation also highlights the importance of senior leadership in fostering a culture of AI adoption, learning, and experimentation, as this leads to increased job satisfaction and value perception. Despite initial concerns, communicators are now more confident and see AI as a tool to enhance, rather than replace, their roles. The discussion also touches on the need for training and the potential for AI to streamline tasks and improve efficiency.Highlights:Discussion on the changing perceptions of AI within the PR industry over the past year [1:21] Strategies for creating a culture that encourages AI adoption, including leadership support and employee autonomy [5:32]How PR professionals are using AI to create content, analyse data, and research the media landscape [8:51]Importance of developing AI skills and expertise, especially for new / young professionals [13:07]Decreased concern and untapped use cases, particularly enhancing media relations [15:58]Future predictions, including the rise of more specialized AI tools tailored to communicators' needs [24:04]Advice for students and professionals on incorporating AI into their work [28:39]Resources:Energized by AI: How Technology is Changing Communicators’ Relationship to Work - we-worldwide.com/energized-by-aiUSC Center for PR research reports - https://annenberg.usc.edu/research/center-public-relations/center-public-relations-research Host:Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public RelationsExecutive Producer: Ron AntonetteProducers: Marshall Winfield and Isadora Binder-Helenchilde Follow us: @USCCenterforPR (BlueSky, X, Facebook, Instagram, TikTok, YouTube, Threads) Connect on LinkedIn: https://www.linkedin.com/company/usccenterforprNewsletter: News from the USC Center for Public RelationsVisit our website: https://annenberg.usc.edu/research/center-public-relations A production of the USC Annenberg Center for Public Relations at the University of Southern California.
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