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From Efficiency to Impact: How GenAI is Transforming Communications Strategy
Nov 21 2024
Length: 35 mins
Podcast

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From Efficiency to Impact: How GenAI is Transforming Communications Strategy

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Summary
Generative AI is evolving from a simple productivity booster to a strategic game-changer in communications. At the Page Up Annual Conference in October, member Ethan McCarty moderated a dynamic panel featuring Joao Belo of Takeda Pharmaceuticals, April Yue of Boston University, and Dan Gaynor of Signal AI. Together, they explored how to leverage AI to elevate communications as a strategic function, while addressing the psychological and cultural barriers to adoption.

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