• Luca Molari of Molari Societa Agricola, Talks Easy Rock and Easy Star

  • Feb 7 2024
  • Length: 29 mins
  • Podcast

Luca Molari of Molari Societa Agricola, Talks Easy Rock and Easy Star

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  • Summary

  • intergenerational family-owned berry farm in Cessena, Italy with Luca Molari. Luca and his brother Matteo continue the proud tradition of specializing in berries that focus on plant quality and on the exclusive multiplication of club varieties.

    Two of these highly successful varieties are the new Easy Star and Easy Rock varieties. Luca explains how the name depicts the ease of growing these varieties. Beyond raspberries, the company is presenting a new blueberry variety suitable to be cultivated in Italy. It is a great story of how a family berry business evolved to compete on a level with larger multinational companies.

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