What is the market research industry doing to tackle the data quality crisis? In this podcast, the second of a three-part series, we will look at what agencies and industry bodies are looking to improve sector-wide approaches to data quality and consider whether these initiatives are having the desire impact.

The podcast will in particular feature the work of the Global Data Quality Partnership https://www.globaldataquality.org/, which has been set up by a number of industry bodies across the globe, including the Market Research Society, to campaign for greater data quality in insight, and to provide guidance on steps to address any weaknesses in the industry.

This episode follows the first episode of this podcast series, which looked at the roots and causes of the data quality crisis and the issues it poses for the industry. The final episode of the series will consider the potential impact of AI and synthetic data.

Host

Liam Kay-McClean, deputy editor, Research Live

Guests

Debrah Harding, managing director at the Market Research Society

Melanie Courtright, chief executive officer at the Insights Association

Simon Glanville, managing director at Ronin

Rebecca Cole, managing director at Cobalt Sky and MRS Main Board member

Oscar Carlsson, founder at Milo Advisory

Andrew Cooper, founder and chief executive officer at Verve

Steve Phillips, chief innovation officer and co-founder at Zappi