• Feature-Based Selling is Dead

  • Nov 6 2024
  • Length: 27 mins
  • Podcast

Feature-Based Selling is Dead

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  • Summary

  • In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with your customers. We also review the classic album The Miseducation of Lauryn Hill. Lauryn focused solely on connecting with her fans in a very meaningful way, and it worked with great success. What if we did the same with our customers?
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