In today’s episode of the Wealthy Woman Lawyer® podcast, I chat with Janet Falk, Ph.D., a Communications professional with more than 30 years of experience in-house as a consultant and at public relations agencies. As Chief Strategist at Falk Communications and Research, Janet advises attorneys at solo and small law firms on media relations and marketing communications to: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation to put pressure on opposing counsel, and achieve business goals.

Janet leads workshops on media relations, website development, LinkedIn profiles, articles in non-legal industry trade publications, and client newsletters. She has published articles in the New York Law Journal, New Jersey Law Journal, and Marketing the Law Firm, and frequently speaks on webinars and podcasts about public relations, networking, and legal marketing.

Listen in as Janet and I discuss:

• How Janet helps lawyers and law firms get in the media so they can become more visible to their prospects and referral sources and enhance their credibility and authority
• Why conferences are great sources for attorneys who want to expand their networks, and deepen their relationships with potential referral sources and collaborators
• Why it’s critical to prepare before you attend a conference (and HOW to prepare).
• Exactly what you should be doing during the conference to maximize your experience (including two unique tips to help you stand out in a crowd of hundreds)
• How to follow-up (there’s a right and wrong way!)
• And much, much more!

LINKS TO LOVE:

To learn more about Janet and connect with her, visit her website at https://janetlfalk.com/.

Also, grab her e-book: How to Connect at Conferences.

And get her list of 25 tips.

If you are seeking help to grow a profitable, sustainable, wealth-generating law firm, check out my brand new *free* training—Build a Wealth-Generating Law Firm: 3 Strategies for Women Law Firm Owners That Double Your Revenue Without Doubling Your Workload.