Full show notes & transcript: https://www.propellernet.co.uk/the-digital-pr-podcast/s2-e1-bri-godwin-huyke-digital-pr-us/

00:04:09 - Reasons for the US Lag Exploration of why digital PR is less mature in the US.

00:05:19 - Comparison to the UK How the US digital PR landscape resembles the UK from years ago.

00:07:20 - Old School Tactics in US Agencies Bri describes common outdated link-building tactics used by US agencies.

00:08:20 - Evaluating Link-Building Tactics Discussion on which link-building tactics are acceptable and which are not.

00:10:32 - Client Perspectives on Links Bri shares insights on US clients' views about acquiring links.

00:12:13 - Relevance vs. Quantity in Links Discussion on the importance of relevance over quantity in link-building.

00:13:46 - Pitching to US vs. UK Journalists Bri compares the pitching styles and preferences of US and UK journalists.

00:18:03 - Time to Placement Bri discusses the differences in time taken to secure placements in the US.

00:19:46 - Personalisation in Pitches The importance of personalisation in pitching to US journalists.

00:23:38 - Styles of Stories that Work in the US Bri shares what types of stories resonate well with US journalists.

00:25:59 - Reactive Stories in the US Discussion on the effectiveness of reactive stories in the US market.

00:27:20 - Bespoke Stories for the US Market Bri emphasises the need for tailored stories for different US states.

00:29:39 - State-Specific Coverage Insights on which states are easier or harder to gain coverage in.

00:31:29 - Media Databases for US Contacts Bri discusses the media databases used for outreach in the US.

00:32:47 - Holy Grail Publications in the US Bri lists top publications considered the best for coverage in the US.

00:38:30 - Differences Between American and British Clients Bri compares the behaviours and expectations of US and UK clients.

00:40:02 - Client Reservations About Digital PR Discussion on common reservations US clients have regarding digital PR.

Episode Summary:

We discuss digital PR in the US, noting that it is still developing compared to the UK, with many clients lacking a foundational understanding of its benefits. We also touch on the differences in pitching styles between US and UK journalists.

We explore the significance of relevance in link building & differences in client expectations. Bri provides insights into the types of stories that resonate well in the US market.

About the Propellernet Digital PR Podcast:

We started the podcast back in December 2022, hosted by our Heads of PR, Lou and Steve. Since then we've launched three series; one featuring conversations with guests and friends from the Digital PR industry and another two comprising 5 mini-episodes with some of our PR team sharing their knowledge and experiences. Join us as we chat all things Digital PR!