In this episode, Steve Fretzin and Michael Oberther discuss:

• Effective networking for attorneys
• Communicating complex legal concepts in a relatable manner
• Understanding your target audience in networking efforts
• Building strong referral relationships within professional networks

Key Takeaways:

• Attorneys should prepare to explain their services in simple terms, akin to explaining to a high schooler, to ensure clarity and recognition of referral opportunities.
• Sharing specific stories about past client interactions can help others understand the value of your services and identify potential referrals.
• Networking should be targeted; lawyers should focus on connecting with professionals who have clients that may need their legal services.
• Engaging others in conversation about their industries first can create a tailored networking approach that resonates more effectively with potential referral sources.

"I want to get them talking first... That gives me the opportunity, when it is my turn to share, to tailor my conversation directly back to the industries that they serve." — Michael Oberther

Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

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Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

Episode References:

REAL AF with Andy Frisella: https://podcasts.apple.com/us/podcast/real-af-with-andy-frisella/id1012570406

About Michael Oberther: In 2014, Michael Oberther moved to New York City and, as a seasoned salesperson, aimed to build a professional network from scratch. He engaged with the NYC networking community and met the owner of ArcLedge Accounting, an outsourced bookkeeping firm, leading to his role as Director of Business Development. He developed a 100% referral-driven sales process and continues to drive growth through the referral network he built.

With 20 years in business development and client relations, Michael focuses on outsourced business service sales and effective relationship building, skills honed during seven years in the Air National Guard. His success comes from connecting with people, understanding their needs, and delivering solutions. Outside work, he enjoys Jiu Jitsu, rock climbing, and strength training.

Connect with Michael Oberther:

Website: https://www.arcledge.com/

LinkedIn: https://www.linkedin.com/in/michaeloberther/ & https://www.linkedin.com/company/arcledge/mycompany/

Instagram: https://www.instagram.com/moberther/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

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