Monique Meneses is the co-founder of Iota, an award-winning beauty company dubbed the “Best of Clean Beauty” by Allure and the “Best New Bodycare Brand” by Cosmopolitan. Through the challenges of bootstrapping her own business and finding time for pancakes with her family including her 7-year old daughter, Monique still found a way to make skin health and skincare clean, fun, accessible and successful.

Monique and her husband successfully navigated the complexities of launching their business during the pandemic, managed health scares and decided to throw everything they had into starting their business. This episode is filled with valuable advice on what it really looks like to run a business as a family and learn as you go. You won’t want to miss her social media tips and how “burning the ship” was their only option for success. I met Monique when we worked together for several years and she was my go-to expert on everything beauty & style, and it’s exciting to see the world get to take advantage of her knowledge & experience!

In this episode you will learn:

• How to "burn the ships," by committing fully to a new venture, leaving no room for fallback options - 16:40
• How to to listen to your customers and prioritize their needs over your own desires as a founder - 18:42
• How involving kids in personal and professional growth shows them the effort behind achievements and teaches them resilience and growth mindset - 30:59
  

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