The Necessary Entrepreneur welcomes Rick & Joni Paynter, the dynamic duo behind The Kentucky Shop. With a passion for showcasing the rich culture and craftsmanship of Kentucky, they’ve created a unique retail experience that celebrates local artisans and products. Rick and Joni are not just business partners; they’re a husband-and-wife team dedicated to supporting their community and fostering connections through their carefully curated offerings with a commitment to quality and authenticity.

During the conversation, Rick & Joni talk about working festivals and fairs while launching The Kentucky Shop, being responsible for employees as entrepreneurs, the importance of a good support system, and direct-to-garment screen printing. Stick around as Rick talks about doing comedy on TikTok as The Kentucky Dad.

Find out more about The Kentucky Shop:
https://thekyshop.com/
https://www.facebook.com/ShopLocalKy
https://www.instagram.com/shoplocalky/
https://www.tiktok.com/@shoplocalky
https://www.youtube.com/@shoplocalky

Find out more about Rick & Joni Paynter:
https://www.linkedin.com/in/rickpaynter/
https://www.instagram.com/thekydad/
https://www.facebook.com/RickPaynter2
https://www.instagram.com/jonipaynter
https://www.facebook.com/jonipaynter

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