Lecka Bites

By: Team Lecka & Markus Gnirck
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  • Summary

  • Join our founder Markus and the Lecka community on their journey building an endurance nutrition brand from Vietnam to the world. Hear the raw, curated stories of the Lecka universe - from product development, brand building to market expansions and people management. It is fun, it is tough, it is reality. Small bites put together every week to entertain and educate. Let's do it! In 2020, a bunch of European trail runners in Vietnam decided to use the amazing natural ingredients for their endurance activities. Lecka (similar to the German word for 'yummy') was born. Hear the stories here!
    Team Lecka & Markus Gnirck
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Episodes
  • #2: How to launch on Amazon & Ned takes 48 gels during his 50km run

    #2: How to launch on Amazon & Ned takes 48 gels during his 50km run
    Sep 13 2024

    Have you ever wondered how to get your brand on Amazon? Well, we just did it. Markus takes you through the steps of getting on Amazon.com. It took us many months to get listed, but now our gels are available on the US Amazon marketplace.

    Also, Markus interviews Ned who just tried a new fueling approach: take 400 calories per hour during his 50km run. He sets a new Lecka gel world record, with 48 gels in total. Who is keen to beat that?
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    24 mins
  • #1: Intro, Why Lecka Bites, The Mother Says Hi

    #1: Intro, Why Lecka Bites, The Mother Says Hi
    Sep 3 2024

    Join us for the 1st episode of the Lecka Bites show. Markus goes into the why of doing it, what to expect and he gets one of his biggest fans on the show: his own mother. She talks about the beginnings, the taste and her impressions at the UTMB week in Chamonix. A very personal and raw perspective on building a company, through the eyes of the mother.

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    21 mins
Leadership Economics
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