Every business owner hits that inevitable moment. You know the one—progress stalls, goals start slipping, and you begin to question if it’s all worth it.

No matter how much effort you put in, the results just aren’t showing up.

The truth is, the dip isn’t avoidable, it’s an inevitability, and it’s actually there to help you get to where you are going.

The dip isn’t just a roadblock in your journey; it’s a rite of passage.

It’s the universe’s way of asking, “How much do you really want to grow?” And within that challenge, there’s always a lesson—a lesson you can’t bypass if you want to reach the next stage.

I won’t sugarcoat it— when you are in the dip, it’s hard and it’s lonely. I know because I’ve been there.

But when I’ve talked to business owners about going through the dip, they speak about it with a kind of strange reverence.

It’s as if the dip taught them something deeper, something more meaningful, something bigger than just how to run their business.

I want to dig into those experiences to understand what lessons people learned while in the thick of it. What did they find out about themselves, about their businesses, and about life when they were pushed to the brink?

You might expect a podcast called Through The Dip to be heavy, maybe even a little depressing.

After all, we’re talking about some of the toughest times a business owner can face.

But here’s the thing—these stories are anything but depressing.

There is a strong thread of optimum underlying each one. The knowledge that sometimes the lessons we need to learn can only be learned in the hardest of times.

So, that’s what this podcast is about—real stories of real people who’ve been through the dip, who’ve wrestled with doubt, leadership, and loneliness.

Who’ve come out the other side stronger, wiser, and more optimistic than ever.

There’s something deeply human about these stories that touch on things far deeper than just business.

I am thrilled to have you a part of this adventure! Not just as a listener, but to see the beauty in even the hardest times, to learn from others, and maybe even find your path through the dip.