• Insights & Innovators Podcast from MRII

  • By: edenp
  • Podcast

Insights & Innovators Podcast from MRII

By: edenp
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  • Summary

  • Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
    Copyright 2024 All rights reserved.
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Episodes
  • The Essential Skills of the Market Researcher in Healthcare with Lisa Courtade, Organon

    The Essential Skills of the Market Researcher in Healthcare with Lisa Courtade, Organon
    Aug 26 2024

    How can researchers bridge the gap between technical expertise and business impact? Our host, Jon Last, Sports and Leisure Research Group, talks with Lisa Courtade, a veteran researcher with top healthcare companies including Merck, Sanofi Pasteur, and, now, Organon, as she shares insights from her wild ride career, including lessons learned like “Perfect data only exists in the classroom.” Hear her POV on the skills researchers need to succeed in the healthcare industry.
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    19 mins
Marketing Economics
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