• Talking Fortnite with Mackenzie Jackson

  • Jul 8 2024
  • Length: 44 mins
  • Podcast

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Talking Fortnite with Mackenzie Jackson

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  • Summary

  • Mackenzie Jackson is the CEO & Co-Founder of Alliance Studio which was founded in 2019. She is also operating within Epic Games Support a Creator Partner program, contributing to the development and design featured on Fortnite's expanding Creative Platform. Collaborating with external marketing firms and brands, she spearhead campaigns tailored to enhance the Fortnite Creative landscape.

    What You'll Learn:

    • Personal challenges and community support
    • Insights into the transformation of gaming culture and community dynamics
    • Exploration of Fortnite's innovative methods for brand engagement and community building
    • Potential collaborations with industry leaders

    Episode Overview:

    In this episode of Pixel Retentive Podcast, Ross and Carl invite Mackenzie Jackson. She talks about her own Fortnite experience in 2018 starting from becoming a member of the game to establishing her studio in 2019; she also shares her thoughts on how it changed over that time, as well as its difficulties. In the same vein, it reveals how gaming culture has been transformed into a breeding ground for gaming creators and how Fortnite brand collaborations have revolutionized marketing.

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