
A Story Is a Deal
How to use the science of storytelling to lead, motivate and persuade
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Narrado por:
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Will Storr
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De:
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Will Storr
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A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.
'Will Storr is a genius' Rory Sutherland
'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant
'Storr shares profound insights' Seth Godin
'Whip smart, insightful and ridiculously entertaining' Jimmy Carr
'Shows how storytelling is the key to success in business, politics and even personal relationships.' The Times
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Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.
With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
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'Intensely original and powerfully practical' Jonah Berger
'A fascinating insight into the human mind' Levinson Wood
'A very clever book that makes the reader feel cleverer with every page' Daniel Finkelstein
'Powerfully persuasive and urgently practical' Bruce Daisley
'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' Jack Dee
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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Not a lot learned. Here's a summary.
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For many people, a good life is a stable life, a comfortable life that follows a well-trodden path. This is the case for Shigehiro Oishi's father, who has lived in a small mountain town in Japan for his entire life, putting his family's needs above his own, like his father and grandfather before him. But is a happy life, or even a meaningful life, the only path to a good life? In Life in Three Dimensions, Shige Oishi enters into a debate that has animated psychology since 1984, when Ed Diener (Oishi's mentor) published a paper that launched happiness studies.
Lo que los oyentes dicen sobre A Story Is a Deal
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Historia
- André Pepato
- 02-27-25
Good for marketing strategy and related
Nice concepts of power and social mechanics. Narration a bit difficult for non-native english speakers.
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- Bob Conder
- 03-05-25
It is the story.
I really enjoyed Will’s book however, his accent is so strong I had to listen to parts several times and turn up the volume to understand him.
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- Nedy kh
- 02-23-25
Interesting topic
Very smart author, later chapters be come
Hard to follow, and accent becomes heavier for an American audience.
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