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今治タオル 奇跡の復活 起死回生のブランド戦略
- Narrated by: 近藤 浩徳
- Length: 5 hrs and 35 mins
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今治タオル 奇跡の復活 起死回生のブランド戦略
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Publisher's summary
存亡の危機から一転、いまや全国的に知られるブランドとなり、海外市場への反転攻勢の機会をうかがうまでに復活した今治タオル──。その潜在力を見事に引き出したブランド戦略の秘密を解説。小さな実践を積み重ね、消費者からの信頼を勝ち取るまでの軌跡に、産地&企業再生のヒントを探る。「いいモノをつくっているだけでは売れない」は、「いいモノをつくっているからこそ売れる」に変えられる!
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