予想どおりに不合理
行動経済学が明かす「あなたがそれを選ぶわけ」
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予想どおりに不合理
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佐田 直啓
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本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。（アプリバージョン：Android 2.40以上、iOS 3.11以上）
「現金は盗まないが鉛筆なら平気で失敬する」「頼まれごとならがんばるが、安い報酬ではやる気が失せる」「同じプラセボ薬でも高額なほうが効く」――。人間は、どこまでも滑稽で「不合理」な生き物だが、それでいて驚くほど「予想」が可能。行動経済学ブームに火をつけたベストセラーの文庫化。
PREDICTABLY IRRATIONAL Revised and Expanded Edition The Hidden Forces That Shape Our Decisions by Dan Ariely Copyright 2009 by Dan ArielyJapanese audiobook rights arranged with The Ariely Family LLC c/o Levine Greenberg Literary Agency, Inc.through The English Agency (Japan) Ltd.
©PREDICTABLY IRRATIONAL Revised and Expanded Edition The Hidden Forces That Shape Our Decisions by Dan Ariely Copyright © 2009 by Dan Ariely Japanese audiobook rights arranged with The Ariely Family LLC c/o Levine Greenberg Literary Agency, Inc.through The English Agency (Japan) Ltd. (P)2020 Audible, Inc.Relacionado con este tema
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