ネットビジネス進化論 何が「成功」をもたらすのか
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ネットビジネス進化論 何が「成功」をもたらすのか
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Narrated by:
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岡本 昇
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By:
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尾原 和啓
About this listen
本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。（アプリバージョン：Android 2.40以上、iOS 3.11以上）
四半世紀を総括し、未来を見通す
全ジャンルを網羅した決定版！
GAFAMの台頭からシェアリングエコノミーまで、インターネット登場から四半世紀にわたるネットビジネスの進化の要点を整理する。Amazon、楽天、メルカリ、YouTube、LINE、ビットコインなど、有名企業・サービスの分析を通して、勝者に通底する原理や儲けのしくみを解説。激変するネット界の潮流がわかる、ビジネスパーソン必携の一冊！
【目次】
はじめに ネットビジネスの進化の系統樹
Part 1 権力：つながりの場所を押さえる
１－１ 検索はなぜ権力の一等地なのか――ポータル、スーパーアプリ戦争
１－２ IDと決済を握ったものが覇者となるのはなぜか――キャッシュレス決済とフリクションレス
１－３ 次の主戦場は信用経済とスモールビジネス市場――イネーブラーと信用スコア
Part 2 コマース：物や予約をつなげる
２－１ 人から人へ物をつなげる――CtoCコマースと相互ネットワーク効果
２－２ 企業から人へ物をつなげる――BtoCコマース、ロングテール、検索型と探索型
２－３ 企業から人へサービスをつなげる――BtoCサービスコマース、ツメの開発、テイクレート
Part 3 コンテンツ：情報をつなげる
３－１ 人から人へ情報をつなげる――CGM
３－２ 情報をつなげてマネタイズする――コンテンツビジネスとアドテクノロジー、課金モデル
３－３ 情報をつなげて遊ぶ――スマホゲームとフリーミアム、eスポーツ
Part 4 コミュニケーション：人をつなげる
４－１ つながりがパワーになる――SNSとブログ、メッセージングサービス
４－２ 個人がパワーをもつ時代――インフルエンサーとコミュニティビジネス
Part 5 有限資産をつなげる
５－１ 有限資産をなめらかにつなげる――ブロックチェーンとクラウドファンディング
５－２ 有限資産を小分けにしてみんなで使う――シェアリングエコノミー
Part 6 BtoB：仕事をつなげる
６－１ 仕事とデータをつなげる――クラウド、ビッグデータ、SaaS、AI
最終章 これからネットビジネスを始める人へ
あとがき 「横糸」はあなたの「縦糸」を強くするために
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