コピーライティング技術大全──百年売れ続ける言葉の原則
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コピーライティング技術大全──百年売れ続ける言葉の原則
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Narrated by:
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佐田 直啓
About this listen
本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。（アプリバージョン：Android 2.40以上、iOS 3.11以上）
【1987年から続く書評専門誌『トップポイント』で「一読の価値ある新刊書」として絶賛! 】
「売上アップに直結する100のコピーライティング技術を体系的に指南。
まさに「大全」の名にふさわしい実践マニュアルです。」
【分厚いけどサクサク読める! なのに中身が濃い】と話題の鈍器本！ 12/20「日本経済新聞」朝刊に初登場！
【発売たちまち大重版!】★☆★Amazonランキング第1位!(広告・宣伝、11/26、11/29〜)★☆★
◎デジタル時代に「売れる」を徹底追及したコピーライティング技術100！
第一人者、25年の集大成！ 比類なき最強の教科書。
書籍初公開!
【BTRNUTSS(バターナッツ)見出しチェッカー】
【PASBECONA(パスビーコーナ)テンプレート】【PMMサーチシート】
4つの力(判断力・思考力・表現力・発信力)が身につく
コピーライティング技術100
NHK Eテレ『先人たちの底力 知恵泉』著者出演!
神田昌典は「はじめに」でこう述べる。
タイトルを「大全」としたのは、誇張ではない。
26ページにある「本書で扱うコピーライティング技術100」を見ればわかるように、従来のコピーライティングにとどまらない広範な分野──事業戦略、マーケティング戦略から、効果計測・分析、テキストデザイン、表現技術や発想法まで──を漏れなくカバーしている。
総計100に及ぶコピーライティング技術を横断的につなぎ合わせ、
実用しやすい体系にまとめあげるには、果てしない作業が必要となった。
◎コピーライティング技術100を横断的につなぎ合わせ、技術・用語索引も充実の468ページ!
現場で使いやすく即結果につながる体系にまとめた画期的一冊!
◎本書により、ビジネスパーソンに必須の「4つの力」を誰でも武器にできる。
「1.判断力(どうすれば情報を正しく判断できるのか?)」
「2.思考力(どうすれば自分ならではの価値をつくれるのか?)」
「3.表現力(どうすればその価値を必要な相手に伝えられるのか?)」
「4.発信力(どうすれば広く遠くまで届けられるのか?)」
◎書籍初公開! インパクトある見出しをつくる8要素「BTRNUTSS(バターナッツ)」、「PASONAの法則」がウェブ時代に深化した「PASBECONA(パスビーコーナ)」、PMM(Product Market Matching)を見出す「PMMサーチシート」
本書により「4つの力」を得た読者は、富の源は自分の外ではなく内にあることに気づき、真の自由を手にして物心共に豊かになる。
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