Dmitriy Burdan
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Google Ads (AdWords) Workbook: 2023
- Advertising on Google Ads, YouTube, & the Display Network
- By: Jason McDonald
- Narrated by: Michael Goodrick
- Length: 9 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!
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Great book!
- By Anonymous User on 10-26-20
- Google Ads (AdWords) Workbook: 2023
- Advertising on Google Ads, YouTube, & the Display Network
- By: Jason McDonald
- Narrated by: Michael Goodrick
A must read for online marketers
Reviewed: 01-13-22
When starting this book I was not a Google Ads newbie, but looking for ways to improve results.
I picked up a lot more here than just Google Ads advice as this book taught me some important lessons that helped identify gaps in our online marketing strategy. It clearly highlighted how to link online marketing strategy to ad campaigns structurally, and the role of Google Ads in the strategy. This was one of the most important takeaways for me.
I really appreciated the analysis and independent look at influence of Google itself in Google Ads, the role of AI in their automated tools, account advisers and how to intelligently sort through bias that comes built into the system.
You will find plenty of very valuable tactical advice on managing account, ad groups, ads, keywords, bidding strategies, ad networks, tools that clearly comes from experience using the system. Most especially, the account of what worked and didn't work for the author and why.
Last, but not least - the narration is excellent!
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