Public Image

La clave para ganar está en alcanzar la armonía entre el fondo y la forma... entre el ser y el parecer. Lograr la preferencia de los clientes, los inversionistas, los jefes, los colaboradores, los votantes o los fans requiere de un PLAN MAESTRO DE IMAGEN PÚBLICA® que asegure que usted será identificado como el mejor en su campo, ya sea como persona o como institución.

From the classic best-selling series on prayer, with over 4 million books sold, comes this much needed and requested edition written especially for leaders - in business, ministry, and government. Discover dozens of powerful, scripture-based prayers written in light of a leader's great responsibilities! Plus special sections are included specifically for the needs of those in government with prayers for America, its citizens and military.

Americans frequently criticize US foreign policy for being overly costly and excessively militaristic. With its rising defense budgets and open-ended "forever wars," US foreign policy often appears disconnected from public opinion, reflecting the views of elites and special interests rather than the attitudes of ordinary citizens. The Commander-in-Chief Test argues that this conventional wisdom underestimates the role public opinion plays in shaping foreign policy.