Marketing Warfare

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.

"The Art of Digital Warfare" is a must-read for any marketer looking to win in the modern landscape. Drawing on the timeless strategies of Sun Tzu's "The Art of War," this book provides practical tips and case studies for navigating the fast-paced world of digital marketing. With chapters on planning and strategy, intelligence and information, adaptability, communication, leadership, timing, and unconventional thinking, this book covers all the essential elements of a successful marketing campaign. Filled with quotes from "The Art of War" and practical tips, this book is a comprehensive ...

Unlock the covert world of high-impact, low-cost marketing with "Stealth Success," the groundbreaking eBook that is set to redefine the way you approach your marketing strategy. Within these digital pages lies a treasure trove of innovative ideas and tactics that promise to infuse your campaigns with that elusive 'wow' factor, without breaking the bank. Are you ready to learn the secret language of Guerrilla Marketing? Step inside a realm where the essence of surprise provides a backbone to campaigns that resonate deeply and persist in the minds of your audience. Imagine, strategies that ...

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.

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