Economic Psychology

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Education is often hailed as the great equalizer, but what role does it truly play in unlocking economic mobility? In The Role of Education in Economic Mobility: Empowering Lives Through Learning and Opportunity, this thought-provoking book delves deep into the transformative power of education as a tool for breaking cycles of poverty and inequality.

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.

Almost every interaction involves negotiation, yet we often miss the cues that would allow us to make the most of these exchanges. In Getting (More of) What You Want, Margaret Neale and Thomas Lys draw on the latest advances in psychology and economics to provide new strategies for anyone shopping for a car, lobbying for a raise, or simply haggling over who takes out the trash. Getting (More of) What You Want shows how inexperienced negotiators regularly leave significant value on the table - and reveals how you can claim it.

Economía conductual, la educación financiera y la psicología del dinero integrados Descubre cómo tus emociones y sesgos moldean tus finanzas y aprende a tomar decisiones inteligentes. Este libro revela cómo los atajos mentales que usamos a diario pueden influir negativamente en nuestras decisiones financieras. A través de ejemplos claros y estrategias prácticas, aprenderás a identificar y superar estos sesgos para transformar tus hábitos financieros y alcanzar tus metas económicas.

Time and time again, great thinkers like Warren Buffett and Charlie Munger have credited their success to mental models: simple representations of how the world works that can be applied in a wide array of contexts. Mastering a small number of these concepts enables you to rapidly grasp new information, identify patterns others don’t, and better anticipate outcomes. The Great Mental Models introduces the most powerful models that anyone can use right away to improve decision making and productivity. In this volume, Shane Parrish introduces the universal concepts that underpin better thinking

The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, "animal spirits" are driving financial events worldwide.

There is no such thing as value-free economics. All economic theories prescribe a unique meaning in life. What meanings are hidden in economic theories? How can we live a meaningful life, despite the meanings that economists and politicians promote? Many aspects of the economy are transforming, from personal job motivation to organization structures, human resource management, and production. This is the first book to integrate systematic empirical studies on meaning in life with economic theory, written by a leading researcher on meaning.

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

A Crisis of Beliefs makes us rethink the financial crisis and the nature of economic risk. In this authoritative and comprehensive book, two of today's most insightful economists reveal how our beliefs shape financial markets, lead to expansions of credit and leverage, and expose the economy to major risks.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

For millenniums, the elites have had access to knowledge that was out of bounds from the common folk. The knowledge was only known by those at the top of ruling hierarchy and was passed down to the next generation only. This knowledge enabled them to continue being at the top of hierarchy and rule those who are beneath them, establishing their stronghold over positions of power and influence. Ninety percent did not know anything about them and speculated about their lives and ideologies. They pondered and thought of conspiracy theories.

Since 2007, entrepreneur and philanthropist Vikas Shah MBE has been on a mission to interview the people shaping our century. Including conversations with world leaders, Nobel prizewinners, business leaders, artists and Olympians, he quizzes the minds that matter on the big questions that concern us all. We often talk of war and conflict, the economy, culture, technology and revolutions as if they are something other than us. But all these things are a product of us - people like you, who have ideas that matter.

Can money buy happiness? Is income a reliable measure for life satisfaction? In the West after World War II, happiness seemed inextricably connected to prosperity. Beginning in the 1960s, however, other values began to gain ground: peace, political participation, civil rights, environmentalism.

Would you like to explore the world of Forex trading but don't know where to start? That's why you have to buy this audiobook: This audiobook contains all the information you need to help you approach the world of trading in the best way. Thanks to the content of this manual, you will learn to interpret market trends and generate profits thanks to proven and successful trading strategies.

This book examines how the human mind, in particular that of the American working class, navigates the various cultural factors that have composed the American economy.