brandUP Your Business Podcast

De: Matt Jackson
  • Resumen

  • Hey, I’m Matt Jackson, and I’ve been through the highs and lows of building brands that make an impact. On the BrandUP Your Business Podcast, I take you along on my journey and sit down with other entrepreneurs to share the secret sauce of branding, marketing, and sales that actually works.

    In each episode, you’ll hear real stories, fun conversations, and actionable tips to take your business from zero to hero. If you’re ready to level up your brand and learn from the best, this is the place for you!

    Let’s turn your business into something unforgettable. Tune in and join the fun!


    🌟 Connect with us: brandupyourbusiness.com

    Want to learn all about branding? Check Out Our Book on Amazon brandUP Your Business: Elevate Your Business With Branding

    © 2025 brandUP Your Business Podcast
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Episodios
  • Episode 16: 7 Day Brand Breakthrough Scaling Beyond the Grind: From Operator to CEO
    Apr 24 2025

    Scaling a business isn't just about working harder—it's about transforming how you operate entirely. In this powerful conclusion to our seven-day brand breakthrough series, we reveal the strategic framework that turns overwhelmed entrepreneurs into visionary CEOs.

    The journey begins with a crucial mindset shift: "Growth isn't just about getting bigger. It's about getting smarter." Too many business owners remain stuck in the daily grind, becoming the bottleneck that prevents their brand from reaching its potential. We unpack the three pillars of sustainable scaling—systems, people, and consistency—allowing you to work less while earning more.

    Discover how to document and systematize every aspect of your business operations, creating standard operating procedures that free you from being the "one-person army." Learn the art of building a rockstar team and delegating effectively, positioning yourself as the visionary steering the ship rather than the crew member rowing the boat. We share practical strategies for transitioning from unpredictable one-time sales to recurring revenue models that provide stability and predictable cash flow.

    The 90-day brand accelerator plan gives you a structured roadmap for implementation: optimize your foundation, expand your reach through partnerships, and build the systems needed for sustainable growth. We address common scaling pitfalls that derail even the most promising brands and provide immediate action steps to start your scaling journey today.

    Your brand breakthrough is just beginning. With these strategies, you'll transform from overworked operator to strategic CEO, building a business that grows beyond your personal limitations while maintaining the quality and consistency that built your reputation.

    Ready to accelerate your results? Download our book "Brand Up Your Business" on Amazon or connect with our community to continue your brand scaling journey. It's time to build that unstoppable brand that works for you, not because of you.

    👉brandupyourbusiness.com
    📖Get Our Book on Amazon

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    25 m
  • Episode 15: 7 Day Brand Breakthrough The Funnel Formula: Converting Followers to Customers
    Apr 24 2025

    Ready to turn your brand visibility into actual revenue? Day six of our seven-day brand breakthrough delivers the exact blueprint for converting all that hard-earned brand awareness into a steady stream of paying customers.

    After building your brand clarity, identifying your ideal customer, crafting magnetic positioning, creating stellar visuals, and implementing social media strategies, it's time for the most exciting part—creating a funnel that transforms engagement into sales. This is where businesses often leave money on the table, but our proven system ensures you won't miss these critical opportunities.

    The key insight many miss: customers need multiple touchpoints before making purchasing decisions. Rather than pushing sales prematurely, we show you how to guide potential customers through a strategic journey from awareness to trust to action. You'll learn why most businesses struggle with lead generation (hint: they're selling before building trust), and how to flip that dynamic by providing genuine value first.

    Our three-stage funnel framework gives you the exact roadmap for attracting, nurturing, and converting leads effectively. You'll discover how lead magnets create warm prospects, why email marketing "owns" attention while social media merely "rents" it, and how strategic follow-ups dramatically increase your conversion rates. We reveal practical strategies for creating irresistible offers that solve real problems and remove objections, making the purchase decision feel natural rather than forced.

    Whether you prefer organic growth methods or paid acceleration strategies, you'll gain actionable techniques for finding your next ten customers this week. From leveraging Facebook groups and local networking to optimizing website SEO and implementing targeted ads, we provide multiple pathways to growing your customer base immediately.

    Ready to start seeing real returns on your branding investments? This session transforms your beautiful brand into a customer-generating machine that consistently grows your bottom line. Tomorrow, we'll show you how to scale these results for sustainable, long-term business growth.

    👉brandupyourbusiness.com
    📖Get Our Book on Amazon

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    20 m
  • Episode 14: 7 Day Brand Breakthrough Scroll-Stopping Content: No Spam, All Strategy
    Apr 24 2025

    Ready to transform your brand from invisible to irresistible online? After mastering brand clarity, identifying your ideal customer, crafting a magnetic brand message, and developing a striking visual identity, it's time to package everything into the ultimate delivery vehicle: social media.

    Social media serves as your brand's digital storefront—often the first touchpoint potential customers have with your business. Unfortunately, most businesses approach platforms with a scattershot strategy, posting randomly and wondering why they see minimal returns. The difference between businesses that flounder online and those that flourish (like mine, which has generated over $1 million directly through social media) lies in understanding that organic marketing requires discipline, consistency, and value-first approach.

    The magic formula I teach follows the "Rule of Thirds"—balancing value (educational content), engagement (behind-the-scenes glimpses), and sales (offers and promotions). This prevents the common pitfall of appearing "spammy" through over-selling, which makes your brand instantly invisible as audiences tune out. Instead, focus on building relationships through the "Know, Like, and Trust" formula, positioning yourself as a helpful resource rather than a pushy salesperson.

    Each platform serves different purposes—Instagram for visual storytelling, Facebook for community engagement through neighborhood groups, TikTok for viral potential, and LinkedIn for B2B networking. Master one platform where your ideal customers congregate before expanding. When creating content, follow the Hook-Story-Offer framework: grab attention in the first three seconds, create emotional connection through storytelling, and include a clear call to action.

    Remember, consistency trumps virality every time. The platforms reward regular posting by expanding your reach, while tools like Canva, Later.com, and CapCut can streamline your content creation process. Tomorrow, we'll dive into the most exciting part—converting all those followers into paying customers through marketing funnels and lead generation strategies. Your journey from invisible to irresistible is almost complete!

    👉brandupyourbusiness.com
    📖Get Our Book on Amazon

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    17 m
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