Is blogging bad or a waste of time? Do home remodelers and design-builders have to blog? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by SEO Writer, Tess Wittler, for an insightful conversation on why small businesses should care about publishing regularly on their websites.

"Your website is your Number 1 piece of digital real estate." Tess Wittler

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00:19.11
Bridget Willard
Hey, hey! Thanks for joining me again on another episode this time with my longtime friend Tess Whitler. She is a remodeler and custom home builder marketing solutions person. She is that Marketing Department that you want. She has a Done For You Newsletter Program. She is amazing. She is smart. Tess, welcome to the show. So I know that you have been writing in the service industry for contractors for

00:40.92
Tess Wittler
Oh it's great to be here. Bridget thank you.

00:52.41
Bridget Willard
a very long time enough to have a MBA if if we were just handing them out. How do we get people who are small business owners, how do we get plumbers and yoga teachers and manicurists to care about having a blog on their website?

01:12.79
Tess Wittler
Wow so you know that's kind of like the million-dollar question but it really boils down to a couple of things, right? So it. It boils down to um Google likes fresh websites and fresh content. So what better way to do that than to have a blog? But more importantly than that, I think that 1 thing that a lot of small businesses sometimes forget is as we're feeding that Google Monster, you know, common, everyday customers -- they check you out before they ever pick up the phone to call you. You know they go to your Facebook page and they go to your Instagram and they go to your Google My Business or Google Business Profile as it's called now. And they definitely go to your website to learn more about you to see if.

01:54.94
Bridget Willard
Hm.
Bridget Willard

02:07.76
Tess Wittler
number 1 you offer the services that they're looking for and number 2 if you are the right solution. So I think even more important than, than SEO which is definitely my geek zone and I love that space. But I think even more importantly than that, it's just to be able to be there to help your potential customers understand what you do and get to know you better.

02:28.41
Bridget Willard
Oh for sure. I mean yeah, if Marcy told me to go to Alamo City Plumbing because my bidet is leaking, Ah, I'm gonna go look and see if they even talk about bidets. I'm gonna look and see if they have reviews I'm gonna check out their, you know, Facebook Page. Are they still even in business? Do they have Instagram? What is going on with this place? And I think that most people have overly obsessed on what's being found ah on a Google Search Engine Result or the SERPs. Um as opposed to "plumber near me."

02:49.93
Tess Wittler
Yep.

03:06.77
Bridget Willard
Ah, "manicurist near me." I mean how many of us are doing those searches?

03:10.77
Tess Wittler
All the time every single day.

03:14.10
Bridget Willard
Yeah, because I...