Digital marketing is constantly changing, but one thing remains the same: success requires more than just chasing the latest trends. In this episode, I’m joined by Corey Morris, agency owner and author of The Digital Marketing Success Plan, to talk about how businesses can build a strategic, data-driven approach to their marketing efforts. Corey shares his journey from SEO expert to agency owner, his five-step START framework for creating a winning marketing plan, and his insights on the biggest shifts shaping digital marketing today, including AI, SEO, and diversified traffic sources. Whether you're running a marketing agency, leading a team, or managing your own business, this episode will help you refine your strategy, optimize your efforts, and drive real results.

Guest Links

• Connect with Corey on LinkedIn
• Buy The Digital Marketing Success Plan on Amazon
• Check out Corey's Agency Voltage

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Influencer marketing is no longer about just finding someone with a big following and paying them to promote your brand. It’s about building trust, leveraging content creators, and creating meaningful relationships that drive long-term brand awareness and conversions.

In this episode, I speak with Yash Chavan, founder and CEO of the influencer marketing platform Saral, about how brands can navigate the Age of Influence. We discuss the evolution of influencer marketing, the shift from follower-based influence to content-driven influence, and how businesses can harness user-generated content, affiliate partnerships, and even brand ambassador programs to scale their digital presence.

If you’re wondering how to adapt your influencer marketing strategy for 2025 and beyond, this episode is packed with actionable insights you won’t want to miss!

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Marketing isn't just about selling—it’s about purpose, meaning, and engagement. In this episode, I sit down with Minter Dial to explore how brands can align internal culture with external messaging, create meaningful customer relationships, and even incorporate play into work. We’ll also dive into the power of self-awareness and how knowing thyself can transform both business and life. This is an episode filled with inspiration and actionable insights.

Guest Links

• Connect with Minter on LinkedIn
• Minter's Website
• Check Out Minter's Books on Amazon

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com