In this episode of the Wisenetix Podcast, Paola Lancheros, an expert in animal nutrition and pet food innovation, shares her unique perspective on combining chemical engineering and biochemistry to create health-focused pet food products. She talks about everything from choosing the right ingredients to understanding the critical role of fiber in gut health. Paola offers practical advice for tackling misinformation and fostering innovation in the field. Tune in now—this conversation is available on all major platforms!

"Understanding the biochemistry of fiber and how it impacts gut health helps us create better diets for pets."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Paola Lancheros is a chemical engineer with a Master’s degree in Animal Science from the University of Illinois. As an expert in animal nutrition and pet food innovation, she combines her deep knowledge of biochemistry, fiber analysis, and formulation to create impactful solutions for pet health. With a passion for research and education, Paola emphasizes ethics and science-based approaches to tackle industry challenges.

What will you learn:

• (00:00) Highlight
• (00:52) Introduction
• (11:11) Role of fiber in gut health
• (12:58) Tackling misinformation
• (16:30) Leadership in innovation and education
• (21:10) Designing effective R&D systems
• (26:54) Technology in pet food
• (28:14) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this special re-run of the Wisenetix Podcast, we’re bringing back our conversation with Adam Burnsed, Director of Business Development and Marketing at Adisseo. Adam shares his unique perspective on how marketing strategies and business development come together in the agriculture and animal nutrition industries. He highlights the value of long-term planning, building strategic partnerships, and understanding customer needs to drive sustainable growth. Don’t miss this opportunity to pick up practical strategies to elevate your approach to marketing and business in agriculture. Listen now on your favorite platform!

"Marketing must align with sales to create sustainable, strategic growth plans."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Adam Burnsed holds a Bachelor of Science in Animal Sciences from the University of Florida and has completed advanced management programs at ESSEC Business School and University College Dublin. With nearly two decades of experience in animal health and nutrition, Adam specializes in business development, marketing, and customer management. As Director of Business Development and Marketing at Adisseo, Adam focuses on driving growth and innovation through strategic initiatives.

What will you learn:

• (00:00) Highlight
• (00:29) Introduction
• (02:38) Global business perspectives
• (11:49) Importance of marketing strategies
• (14:30) Long-term planning in business
• (18:54) Identifying ideal customers
• (43:53) Building meaningful partnerships
• (48:00) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, John Ireland, CEO and founder of NTP Technologies, shares an exciting breakthrough in plasma technology for sustainable farming. Drawing on his extensive experience as an entrepreneur and his background in biochemical engineering, John discusses how nitrogen-enriched solutions are set to revolutionize fertilizer production. He explores how this innovation can boost farm efficiency, improve soil health, reduce environmental impact, and tackle challenges like CO₂ emissions and rising fertilizer costs. Don’t miss this engaging conversation about the future of agriculture and sustainability—available now on all major platforms!

“Salt-free fertilizers produced on-site minimize soil degradation, protect water systems, and offer healthier long-term options for agricultural production.”

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: John Ireland, founder and CEO of NTP Technologies, holds an MBA from MIT Sloan School of Management and a Master’s in Biochemical Engineering from Brown University. With over three decades of entrepreneurial experience, John has built multiple startups and mentored executives, focusing on sustainable innovations. His current mission is revolutionizing agriculture with plasma technology to produce 100% salt-free nitrogen fertilizers.

What will you learn:

• (00:00) Highlight
• (00:51) Introduction
• (03:60) Plasma technology origins
• (07:11) Sustainable farming benefits
• (12:54) Local vs. industrial farming
• (16:20) Fertilizer production challenges
• (27:59) Precision agriculture applications
• (37:60) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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