Whether you want to believe it or not... Your website IS your digital shopfront...

And your social media presence means nothing if they're not getting a seamless experience across all platforms/channels and interactions.

You're probably sick of me harping on about this... So I brought in backup in the form of Zoe Scott - a design legend who knows a thing or two about the power of websites.

Zoe and I discuss the critical role a professional website plays in a business's success, especially for service-based businesses. We dive into the impacts of the digital shift during COVID-19, the pitfalls of DIY website builders like GoDaddy, and the importance of brand strategy.

Zoe shares valuable tips on how to ensure your website looks professional reflects your brand identity, and creates a seamless user experience.

We also talk about the balance between creativity and functionality, the importance of high-quality imagery, and the benefits of tracking website analytics.

Tune in for an episode packed with actionable advice to transform your website into an effective business tool.

Zoe, a seasoned designer of over 20 years, she has navigated various sectors—from corporates to charities—showcasing her expertise.

Clients adore her can-do spirit, efficiency, and knack for making design enjoyable. She thrives on the belief that impactful design can transform the world. Her passion lies in empowering small businesses to stand out. Zoe adores all aspects of thoughtful design, from fashion and slow living to culinary artistry and sustainable living.

Connect with Zoe:

Instagram

LinkedIn

Website

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative