Why We Aren’t Loving NikeSKIMS Yet (E18)

Welcome back! We have a lot to cover this week. Between Love Is Blind drama, NikeSKIMS, and new signals around emotional-impact marketing, this is a jam packed episode. We also share a quick Super Bowl recap, thoughts around Mitzi’s first season diving deep into the NFL, the death of Duolingo’s beloved owl, and the end of personal style. Let’s get into it.

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 02:00 – Hockey fights are on the rise lately. Does it create more camaraderie?
• 03:45 – The Drake and Kendrick beef continues. Are we over it or ready to lean into our hater side?
• 05:30 – Love Is Blind drama.
• 08:20 – We missed our Super Bowl recap, so here are some key moments we wanted to talk (and complain) about.
• 15:00 – Thoughts around the Super Bowl ads. Did they actually perform well this year?
• 18:00 – Mitzi’s recap of her first big NFL year and her favorite team.
• 27:00 – Thing 1: Duolingo’s owl is dead? What’s going on with this campaign?
• 33:30 – Thing 2: NikeSKIMS; what’s going on here? And why don’t we love it yet?
• 46:00 – Thing 3: Have algorithms completely cooked our personal style? Addressing a larger conversation around what influences us.

Show notes:

- The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.