Why Are We Crying Over An Ugly Fish? (E19)

It’s been a busy week on and offline: From Gen Z collectively losing it over the death of an angler fish, to landline phones making a comeback, we’re not sure if we’re okay. In this episode we also dive into Canada’s huge win at the 4 Nations Face-Off, IKEA’s creative social media campaign, and key moments from the SAG awards.

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 01:00 – The 4 Nations Face-Off and Canada’s big win.
• 07:00 – Mike was right about this year’s Super Bowl ads. Also, why were there so many celebrities in random ads?
• 11:40 – Thing 1: Gen Z is losing it over the lone angler fish that swam up to the surface of the ocean.
• 18:45 – Thing 2: Landline phones are back and kids are loving it.
• 25:25 – Thing 3: IKEA is sliding into the DMs. U Up?
• 31:00 – Some key moments from the SAG awards.

Show notes:

- The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.