Who Do You Trust in a Crisis? Edelman Executive Director Tonia Ries - Part Two

In the second part of our interview with Edelman's Executive Director Tonia Ries, we discuss brand trust and the impact of the coronavirus pandemic.  Edelman's latest research shows that in the current crisis people turn to employers and business for information much more than governments. The research is a fascinating and sometimes frightening insight to how we're reacting to news and information about the disease, and what the long-term implications are for brand builders.

About B2Branded
We're a bite-sized podcast that provides news and opinions on B2B brand-building. The podcast is hosted by Ian Bruce.