What's the Secret to Nintendo's Success?

From Nintendo's history with the Yakuza to its dabbling in the seedy motel business, the House of Mario has a much longer and stranger history than you might guess. Find out what happened when the company tried to make knitting popular, how America's obsession with robots helped them nudge their way into retailers, and why a grabber called the Ultra Hand was the breakthrough the company needed. Featuring Ramsey Yount.

This episode originally aired on December 20, 2017.

Photo by Cláudio Luiz Castro via Unsplash. Thanks, Cláudio!

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